{"id":14230,"date":"2019-06-19T12:18:44","date_gmt":"2019-06-19T10:18:44","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=14230"},"modified":"2019-06-19T12:37:28","modified_gmt":"2019-06-19T10:37:28","slug":"nou-criteri-de-valoracio-el-semafor-del-soci-fefac","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\/","title":{"rendered":"NOU CRITERI DE VALORACI\u00d3: El Sem\u00e0for del Soci"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Com valorarem les p\u00e0gines web de laboratoris que recomanen la compra online dels seus productes?<\/h2>\n\n\n\n<p>En els \u00faltims mesos hem rebut &#8216;sem\u00e0fors&#8217; per publicar en aquesta secci\u00f3, referents a la <strong>recomanaci\u00f3 sobre venda online de determinats productes <\/strong>de diferents marques.\u00a0<\/p>\n\n\n\n<p>Les companyies recomanen al consumidor adquirir els productes a trav\u00e9s de<strong> farm\u00e0cies online<\/strong>, ja sigui <strong>directa <\/strong>o indirectament a trav\u00e9s de <strong>marketplace<\/strong>, o a altres canals, com <strong>supermercats online.<\/strong><\/p>\n\n\n\n<p>Ara com ara, la legislaci\u00f3 en mat\u00e8ria de defensa de la compet\u00e8ncia no permet limitar la venda dels productes a determinats canals. Aix\u00ed, els laboratoris respecten la lliure decisi\u00f3 del farmac\u00e8utic sobre com decideix vendre els productes i el dret del consumidor a obtenir els productes en altres canals.<\/p>\n\n\n\n<p>En aquest context, i despr\u00e9s de realitzar una valoraci\u00f3 dels \u00faltims &#8216;sem\u00e0fors&#8217; de laboratoris que recomanen a les seves p\u00e0gines web on comprar els seus productes, compartim el nou criteri de valoraci\u00f3. <\/p>\n\n\n\n<p><strong>Nou criteri de valoraci\u00f3<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les p\u00e0gines web de marques i laboratoris que recomanin la venda <strong>nom\u00e9s en farm\u00e0cies<\/strong> seran valorades amb un <strong>sem\u00e0for verd.<\/strong><\/li><li>Les p\u00e0gines web de marques i laboratoris que recomanin la venda en <strong>farm\u00e0cies i en altres canals<\/strong> seran valorades amb un <strong>sem\u00e0for ambre.<\/strong><\/li><li>Les p\u00e0gines web de marques i laboratoris que <strong>no segueixin cap criteri<\/strong> seran valorades amb un<strong> sem\u00e0for vermell.<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Sobre la secci\u00f3 &#8216;El Sem\u00e0for del Soci&#8217;<\/strong><\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" aria-label=\"'El Sem\u00e0for del Soci'  (s'obre en una nova pestanya)\" href=\"https:\/\/fefac.cat\/empresarial\/category\/semafor-soci\/\" target=\"_blank\">&#8216;El Sem\u00e0for del Soci&#8217; <\/a><\/strong>\u00e9s un espai d&#8217;opini\u00f3 i participaci\u00f3 creat per l&#8217;empresarial l&#8217;any 2014. Per tant, l&#8217;objectiu \u00e9s que, a trav\u00e9s dels colors del sem\u00e0for, valorem iniciatives, entitats, laboratoris, personalitats, etc. que hagin realitzat alguna acci\u00f3 que ens sembli m\u00e9s o menys encertada.<\/p>\n\n\n\n<p>Us proposem que estigueu atents al que succeeix en el sector i ens envieu possibles \u2018sem\u00e0fors\u2019, mitjan\u00e7ant el correu electr\u00f2nic (<a href=\"mailto:fefac@fefac.cat\">fefac@fefac.cat<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com valorarem les p\u00e0gines web de laboratoris que recomanen la compra online dels seus productes? En els \u00faltims mesos hem rebut &#8216;sem\u00e0fors&#8217; per publicar en aquesta secci\u00f3, referents a la [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":13632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,18,2070,10,11,12,13,14,15],"tags":[394,2177],"class_list":["post-14230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-general","category-semafor-soci","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-semafor","tag-el-semafor-del-soci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NOU CRITERI DE VALORACI\u00d3: El Sem\u00e0for del Soci - FEFAC<\/title>\n<meta name=\"description\" content=\"Compartirm amb vosaltres el n nou criteri de valoraci\u00f3 que farem seguir en futurs sem\u00e0fors, a partir de la data d&#039;avui, per valorar marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOU CRITERI DE VALORACI\u00d3: El Sem\u00e0for del Soci - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Compartirm amb vosaltres el n nou criteri de valoraci\u00f3 que farem seguir en futurs sem\u00e0fors, a partir de la data d&#039;avui, per valorar marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fefac.cat\/empresarial\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\/\" \/>\n<meta property=\"og:site_name\" content=\"FEFAC\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T10:18:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-19T10:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fefac.cat\/empresarial\/wp-content\/uploads\/2019\/04\/semafor-tres-colors-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lclavijo@afb.cat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"lclavijo@afb.cat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\\\/\"},\"author\":{\"name\":\"lclavijo@afb.cat\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/6ac15c94fb359972b6bfa9c752486744\"},\"headline\":\"NOU CRITERI DE VALORACI\u00d3: El Sem\u00e0for del Soci\",\"datePublished\":\"2019-06-19T10:18:44+00:00\",\"dateModified\":\"2019-06-19T10:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\\\/\"},\"wordCount\":329,\"image\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/semafor-tres-colors-2.jpg\",\"keywords\":[\"Sem\u00e0for\",\"el sem\u00e0for del soci\"],\"articleSection\":[\"Actualitat\",\"General\",\"El Sem\u00e0for del soci\",\"Empresarials\",\"FEFAC\",\"AFB\",\"AFET\",\"AFELL\",\"AGFE\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\\\/\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\\\/\",\"name\":\"NOU CRITERI DE VALORACI\u00d3: El Sem\u00e0for del Soci - 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