{"id":14340,"date":"2019-06-26T08:46:29","date_gmt":"2019-06-26T06:46:29","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=14340"},"modified":"2019-06-25T15:15:10","modified_gmt":"2019-06-25T13:15:10","slug":"link-al-supermercat-online-ulabox-al-web-de-nestle","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/link-al-supermercat-online-ulabox-al-web-de-nestle\/","title":{"rendered":"Link al supermercat online Ulabox.com al web de Nestl\u00e9"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Un soci ha informat que al web de &#8216;Nestl\u00e9 beb\u00e9&#8217; apareix un link a Ulabox.com, un supermercat online.<\/h2>\n\n\n\n<p>Un farmac\u00e8utic associat a la FEFAC va informar que a la p\u00e0gina web de <a rel=\"noreferrer noopener\" aria-label=\"'Nestl\u00e9 beb\u00e9' (s'obre en una nova pestanya)\" href=\"https:\/\/www.nestlebebe.es\/\" target=\"_blank\">&#8216;Nestl\u00e9 beb\u00e9&#8217;<\/a> apareix un link a <strong>Ulabox.com<\/strong>, supermercat online, a trav\u00e9s del qual els usuaris poden adquirir <strong>llets infantils Nestl\u00e9<\/strong>, hist\u00f2ricament distribu\u00efdes a trav\u00e9s de les oficines de farm\u00e0cia, amb la recomanaci\u00f3 del professional farmac\u00e8utic.<\/p>\n\n\n\n<p><strong>L&#8217;empresarial va escriure una carta a Nestl\u00e9<\/strong> dient que, <em>&#8220;amb absolut respecte a les decisions comercials de la companyia&#8221;<\/em>, creiem que el valor que el farmac\u00e8utic t\u00e9, pel que respecta a la recomanaci\u00f3 de llets, queda <em>&#8220;absolutament anul\u00b7lat&#8221;<\/em>, per promocionar la venda en supermercats online.<\/p>\n\n\n\n<p><a href=\"https:\/\/fefac.cat\/empresarial\/wp-content\/uploads\/2019\/06\/resposta-nestle2019.pdf\">Nestl\u00e9 ha enviat una resposta<\/a> a la Federaci\u00f3, on recorda que, per la companyia, <strong>el canal farm\u00e0cia \u00e9s prioritari<\/strong>. Igualment, recorda que la <strong>legislaci\u00f3 <\/strong>vigent en mat\u00e8ria de publicitat d&#8217;aliments, aix\u00ed com en mat\u00e8ria de defensa de la compet\u00e8ncia,<strong> impedeix a qualsevol fabricant limitar la venda<\/strong> dels productes a determinats canals.<\/p>\n\n\n\n<p>Aix\u00ed, a la web &#8216;Nestl\u00e8 beb\u00e9&#8217; figura un link a Ulabox.com i tamb\u00e9 un <strong>link espec\u00edfic per a la localitzaci\u00f3 de les farm\u00e0cies <\/strong>pr\u00f2ximes al consumidor que visita la web de la marca, <strong>trobant-se aquest al mateix nivell <\/strong>que les altres opcions de compra que proposa la web. Per aquest motiu, i segons el <a rel=\"noreferrer noopener\" aria-label=\" (s'obre en una nova pestanya)\" href=\"https:\/\/fefac.cat\/empresarial\/nou-criteri-de-valoracio-el-semafor-del-soci-fefac\/\" target=\"_blank\">nou criteri de valoraci\u00f3 d&#8217;El Sem\u00e0for del Soci<\/a>, que diu que les p\u00e0gines que recomanin la venda en farm\u00e0cies i altres canals seran valorades amb un <strong>sem\u00e0for ambre<\/strong>, atorguem una llum d&#8217;aquest color a Nestl\u00e8.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un soci ha informat que al web de &#8216;Nestl\u00e9 beb\u00e9&#8217; apareix un link a Ulabox.com, un supermercat online. Un farmac\u00e8utic associat a la FEFAC va informar que a la p\u00e0gina [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":13631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,2070,11],"tags":[340,1127,1128,1776,1912,2189],"class_list":["post-14340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-semafor-soci","category-fefac","tag-laboratoris","tag-farmacia","tag-farmaceutic","tag-politica-comercial","tag-marketplace","tag-bayer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link al supermercat online Ulabox.com al web de Nestl\u00e9 - FEFAC<\/title>\n<meta name=\"description\" content=\"Un farmac\u00e8utic associat a la FEFAC va informar que a la p\u00e0gina web de &#039;Nestl\u00e9 beb\u00e9&#039; apareix un link a Ulabox.com, supermercat online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/link-al-supermercat-online-ulabox-al-web-de-nestle\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link al supermercat online Ulabox.com al web de Nestl\u00e9 - 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