{"id":15226,"date":"2019-09-06T10:36:30","date_gmt":"2019-09-06T08:36:30","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=15226"},"modified":"2019-09-06T10:39:46","modified_gmt":"2019-09-06T08:39:46","slug":"seniros-consumidors-dicten-tendencies-futur","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/seniros-consumidors-dicten-tendencies-futur\/","title":{"rendered":"Els s\u00e8niors, els consumidors que dicten les tend\u00e8ncies del futur"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">S&#8217;interessen per productes antiedat. Les cremes antiarrugues s\u00f3n les que m\u00e9s creixement aporten a la categoria de cremes.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Per qu\u00e8 enfocar-se cap a aquests consumidors?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons l&#8217;INE, el percentatge de poblaci\u00f3 de m\u00e9s de 65 anys creixer\u00e0 en els pr\u00f2xims 15 anys 6 punts percentuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Com \u00e9s el perfil de consumidor s\u00e8nior?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Homes i dones de m\u00e9s de 55 anys. Aquests tenen un poder adquisitiu superior a la resta de generacions. A m\u00e9s, se senten joves i digitalitzats. Tamb\u00e9 prefereixen els establiments de proximitat. Finalment, destacar que es preocupen per la seva salut i benestar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e8 compren i com ho fan?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estan interessats en productes antiedat. Aix\u00ed, les cremes antiarrugues s\u00f3n les que m\u00e9s aporten al creixement de la categoria de cremes. Tamb\u00e9 valoren m\u00e9s la qualitat dels productes i donen menor rellev\u00e0ncia al preu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les dones de m\u00e9s de 50 anys van gastar anualment en les categories de cura personal un 13% m\u00e9s que la mitjana de poblaci\u00f3 de dones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Font d&#8217;Informaci\u00f3: <\/strong>Publicacions IRI Espa\u00f1a. El consumidor senior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S&#8217;interessen per productes antiedat. Les cremes antiarrugues s\u00f3n les que m\u00e9s creixement aporten a la categoria de cremes. Per qu\u00e8 enfocar-se cap a aquests consumidors? Segons l&#8217;INE, el percentatge de [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":15228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,10,11,12,13,14,15,2071,110],"tags":[957,1087,1947,1986],"class_list":["post-15226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-estudis-i-informes","category-informes","tag-envelliment","tag-iri","tag-cremes","tag-tendencies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e8niors, els consumidors que dicten les tend\u00e8ncies de futur.<\/title>\n<meta name=\"description\" content=\"Les cremes antiarrugues s\u00f3n les que m\u00e9s creixement aporten a la categoria de cremes. 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