{"id":15357,"date":"2019-09-17T09:55:37","date_gmt":"2019-09-17T07:55:37","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=15357"},"modified":"2019-09-17T12:05:26","modified_gmt":"2019-09-17T10:05:26","slug":"facturacio-farmacia-creix-11-ultims-4-anys","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/facturacio-farmacia-creix-11-ultims-4-anys\/","title":{"rendered":"La facturaci\u00f3 d&#8217;una farm\u00e0cia ha crescut un 11% en els \u00faltims 4 anys"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">IQVIA publica l&#8217;Informe de Farm\u00e0cies Agost 2019<\/h2>\n\n\n<p>Espanya t\u00e9 una xarxa de 22.100 farm\u00e0cies que facturen 911 milions d&#8217;euros amb un PVP d&#8217;11,53 euros, segons el darrer Informe de Farm\u00e0cies publicat per IQVIA. Aquest indica que la facturaci\u00f3 d&#8217;una farm\u00e0cia ha crescut un 11% en els \u00faltims 4 anys. Tamb\u00e9 especifica que el 30% de la facturaci\u00f3 la realitzen els productes de Consumer Health.<\/p>\n<p>Pel que fa als medicaments, la facturaci\u00f3 del mercat de medicaments disminueix a les farm\u00e0cies d&#8217;alt potencial i es mant\u00e9 a les de baix potencial en la comparativa dels darrers quatre anys, segons l&#8217;Informe d&#8217;IQVIA.<\/p>\n<p><strong>Evoluci\u00f3 del mercat farmac\u00e8utic<\/strong><\/p>\n<p>El mercat farmac\u00e8utic presenta un creixement del +1,5% en valors i del +0,3% en unitats en els \u00faltims 12 mesos. Durant el mes d&#8217;agost, el mercat va decr\u00e9ixer en unitats (-1,1%) per\u00f2 va cr\u00e9ixer en valors (+1,0%).<\/p>\n<p><strong>An\u00e0lisi del mercat de medicaments<\/strong><\/p>\n<p>Els antitromb\u00f2tics i els antidiab\u00e8tics s\u00f3n els medicaments que m\u00e9s contribueixen al creixement positiu del mercat de medicaments. Des de 2015, la penetraci\u00f3 de gen\u00e8rics en el mercat s&#8217;ha estabilitzat en el 40% de la quota en unitats i aquest percentatge baixa fins al 21% en valors.<\/p>\n<p>En els \u00faltims 12 mesos els gen\u00e8rics mostren creixements per sobre de les marques, tant en unitats com en valors.<\/p>\n<p><strong>An\u00e0lisi del mercat de Consumer Health<\/strong><\/p>\n<p>El 51,6% del creixement del mercat de Consumer Health (nutrici\u00f3, cura del pacient, cura personal i OTC) en els \u00faltims 12 mesos prov\u00e9 del creixement del segment d&#8217;OTC.&nbsp; Dins d&#8217;OTC, els productes semi\u00e8tics s\u00f3n els que presenten un major creixement durant el mes d&#8217;agost.<\/p>\n<p>Els productes de cura facial femenina i els solars s\u00f3n els que m\u00e9s creixen dins del segment de cura personal. De la mateixa manera, dins del segment de cura del pacient, els que m\u00e9s s&#8217;han venut han estat els accessoris sanitaris per incontin\u00e8ncia.<\/p>\n<p>Nutrici\u00f3 \u00e9s una tend\u00e8ncia plana, ja que nutrici\u00f3 infantil decreix i nutrici\u00f3 enteral creix. La categoria de cereals infantils \u00e9s la que m\u00e9s decreix.<\/p>\n<p><strong>Font d&#8217;informaci\u00f3:<\/strong> <a href=\"https:\/\/www.iqvia.com\/-\/media\/iqvia\/pdfs\/cese\/spain\/monthly-report\/2019\/iqvia_informefarmacias_agosto2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Evoluci\u00f3n del Mercado de la Farmacia Espa\u00f1ola. Actualizaci\u00f3n datos de agosto 2019.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Espanya t\u00e9 una xarxa de 22.100 farm\u00e0cies que facturen 911 milions d&#8217;euros amb un PVP d&#8217;11,53 euros, segons el darrer Informe de Farm\u00e0cies publicat per IQVIA. Aquest indica que la facturaci\u00f3 d&#8217;una farm\u00e0cia ha crescut un 11% en els \u00faltims 4 anys<\/p>\n","protected":false},"author":2313,"featured_media":15358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,10,11,12,13,14,15,2071,110],"tags":[136,279,458,605,698,1103,1127,1573,1678],"class_list":["post-15357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-estudis-i-informes","category-informes","tag-medicaments","tag-otc","tag-dermocosmetica","tag-mercat","tag-nutricio","tag-iqvia","tag-farmacia","tag-personal-care","tag-patient-care"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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