{"id":15513,"date":"2019-10-01T09:58:06","date_gmt":"2019-10-01T07:58:06","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=15513"},"modified":"2019-10-01T11:47:56","modified_gmt":"2019-10-01T09:47:56","slug":"isdin-se-suma-campanya-frena-sol-frena-lupus","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/isdin-se-suma-campanya-frena-sol-frena-lupus\/","title":{"rendered":"Isdin, laboratori l\u00edder en fotoprotecci\u00f3, se suma a la campanya \u2018Frena el sol, frena el lupus\u2019"},"content":{"rendered":"\n

A partir del mes d’octubre els impulsors de la campanya rellan\u00e7aran \u2018Frena el sol frena el lupus\u2019 en totes les comunitats participants <\/h2>\n\n\n\n

Els pacients amb lupus podran adquirir fotoprotectores de la marca Isdin a preu molt redu\u00eft en el marc de la campanya \u2018Frena el sol, frena el lupus\u2019<\/a>, una iniciativa impulsada per la Federaci\u00f3 d’Associacions de Farm\u00e0cies de Catalunya (FEFAC)<\/a>, que t\u00e9 com a objectiu facilitar als malalts de lupus l’acc\u00e9s a fotoprotectores de qualitat, gr\u00e0cies a la utilitzaci\u00f3 de la xarxa de farm\u00e0cies espanyoles, caracteritzada per la seva proximitat i accessibilitat, i a la distribuci\u00f3 farmac\u00e8utica.<\/p>\n\n\n\n

La suma d”Isdin <\/a>al projecte s’ha formalitzat amb la signatura d’un acord entre Isdin i la Federaci\u00f3 d’Associacions de Farm\u00e0cies de Catalunya (FEFAC), a trav\u00e9s de la seva Fundaci\u00f3 de Farm\u00e0cies de Catalunya, una organitzaci\u00f3 creada exclusivament per a canalitzar els projectes de RSC (Responsabilitat Social Corporativa). En la signatura, que ha tingut lloc a Barcelona, han estat presents Juan Naya, CEO de Isdin; Luis Doussinague, country manager a Espanya d’Isdin; i Antoni Torres, president de FEFAC i de la Fundaci\u00f3 Farm\u00e0cies de Catalunya.<\/p>\n\n\n\n

Objectiu de la campanya<\/strong><\/p>\n\n\n\n

Actualment, 644 farm\u00e0cies participen en \u2018Frena el sol, frena el lupus\u2019 amb el prop\u00f2sit d’oferir un servei farmac\u00e8utic sense cost afegit per al pacient, que pot adquirir\u00a0fotoprotectors\u00a0de qualitat durant tot l’any en qualsevol de les farm\u00e0cies participants, sense m\u00e9s limitacions que pert\u00e0nyer a l’associaci\u00f3 de pacients de la seva zona i adquirir els productes solars per al seu \u00fas exclusiu. Avui, la campanya es desenvolupa a Catalunya, Arag\u00f3, Balears, Ast\u00faries, Madrid, Sevilla, Granada, M\u00farcia, Pontevedra, Ja\u00e9n i Cant\u00e0bria, gr\u00e0cies a la participaci\u00f3 i implicaci\u00f3 de col\u00b7legis de farmac\u00e8utics, majoristes i associacions de pacients de lupus de cada zona. En aquests moments, la iniciativa t\u00e9 una cobertura en el territori espanyol de m\u00e9s del 50% de malalts de lupus.<\/p>\n\n\n\n

Nova etapa per a \u2018Frena el sol, frena el lupus\u2019<\/strong><\/p>\n\n\n\n

A partir del mes d’octubre, els impulsors de \u2018Frena el sol, frena el lupus\u2019 iniciaran una ronda de contactes amb les parts implicades de totes les zones en la qual est\u00e0 implantada la iniciativa per a rellan\u00e7ar-la i, aix\u00ed, continuar oferint protectors de qualitat a preu redu\u00eft a aquestes persones. Nombroses associacions de pacients, aix\u00ed com col\u00b7legis de farmac\u00e8utics, han manifestat el seu inter\u00e8s des del primer moment en aquest projecte, que va comen\u00e7ar l’any 2015 com a prova pilot a Catalunya, i que va anar estenent-se a la resta de comunitats. \u201cAix\u00f2 indica que existeix una necessitat real i que es pot ajudar a cobrir, gr\u00e0cies a la capil\u00b7laritat de la xarxa de farm\u00e0cies espanyoles\u201d, assegura Antoni Torres, president de FEFAC.<\/p>\n\n\n\n

1 de cada 1.000 habitants t\u00e9 lupus<\/strong><\/p>\n\n\n\n

A Espanya, aproximadament 46.000 persones tenen lupus, una malaltia que pateixen 1 de cada 1.000 habitants a escala global. S’estima que, en el m\u00f3n, la xifra d’afectats \u00e9s de 5 milions. Encara que pot donar-se tant en dones com en homes, el g\u00e8nere femen\u00ed \u00e9s el m\u00e9s afectat pel lupus, 9 de cada 10 s\u00f3n dones i, si b\u00e9 pot presentar-se a qualsevol edat, \u00e9s m\u00e9s freq\u00fcent entre els 15 i els 44 anys.<\/p>\n\n\n\n

El lupus \u00e9s una malaltia autoinmune cr\u00f2nica, en la qual el sistema immunitari de les persones que la pateixen ataca al propi organisme, podent danyar per error \u00f2rgans sans com el cor, els pulmons, la pell, el rony\u00f3, o fins i tot el cervell. El lupus eritemat\u00f3s sist\u00e8mic \u00e9s el que pateix un major nombre de persones.<\/p>\n\n\n\n

Les causes del lupus poden ser diverses, encara que les recerques suggereixen que la gen\u00e8tica juga un paper important. Els s\u00edmptomes s\u00f3n molt variats, per\u00f2 sempre amb dolor articular i fatiga i canvien en funci\u00f3 de la persona i fins i tot en cada brot, podent apar\u00e8ixer i desapar\u00e8ixer. Els brots poden ser lleus o greus i intensitat i durada, i es combinen amb per\u00edodes de remissi\u00f3, durant els quals el pacient est\u00e0 asimptom\u00e0tic, i fins i tot poden arribar a ser mortals.<\/p>\n\n\n\n

L’exposici\u00f3 solar empitjora la patologia
<\/strong>Una de les causes que m\u00e9s fa empitjorar el lupus s\u00f3n els rajos de sol. L’exposici\u00f3 solar no solament pot donar lloc a un brot cutani de la malaltia, sin\u00f3 que tamb\u00e9 pot provocar un augment important de l’activitat inflamat\u00f2ria en forma d’afectaci\u00f3 a qualsevol \u00f2rgan. El National Resource Center of Lupus assenyala que entre el 40 i el 70% de les persones amb lupus trobaran que la seva malaltia s’agreuja per l’exposici\u00f3 als raigs del sol. Per aquest motiu \u00e9s tan important que les persones amb lupus protegeixin la seva pell amb fotoprotectors adequats durant tot l’any. <\/p>\n\n\n\n

\u201cEls pacients amb lupus hem d’usar cremes solars durant els 365 dies de l’any, amb un factor de protecci\u00f3 alt o molt alt, encara que el cel estigui ennuvolat, a m\u00e9s de complir amb altres mesures importants de fotoprotecci\u00f3 com evitar l’exposici\u00f3 solar o fer-ho en les hores en les quals hi ha menor radiaci\u00f3<\/em>\u201d, conclou Pilar Lucas, presidenta de l’Associaci\u00f3 Catalana de Lupus (ACLEG). <\/p>\n","protected":false},"excerpt":{"rendered":"

A partir del mes d’octubre els impulsors de la campanya rellan\u00e7aran \u2018Frena el sol frena el lupus\u2019 en totes les comunitats participants Els pacients amb lupus podran adquirir fotoprotectores de la marca Isdin a […]<\/p>\n","protected":false},"author":2313,"featured_media":15514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,10,11,12,13,14,15,296,101],"tags":[434,456,1127,1323,1697,1698,2015,2032,2033,2034],"class_list":["post-15513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-rsc","category-sanitaria","tag-lupus","tag-rsc","tag-farmacia","tag-frenasol","tag-frena-el-sol","tag-frena-el-lupus","tag-cantabria","tag-fotoproteccion","tag-pacientes","tag-salud"],"yoast_head":"\nIsdin, l\u00edder en fotoprotecci\u00f3, se suma a 'Frena el sol, frena el lupus'<\/title>\n<meta name=\"description\" content=\"Isdin, laboratori l\u00edder en 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