{"id":16487,"date":"2020-01-10T10:30:32","date_gmt":"2020-01-10T09:30:32","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=16487"},"modified":"2020-01-10T10:36:11","modified_gmt":"2020-01-10T09:36:11","slug":"sanitat-google-influencers-farmac-xxss","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/sanitat-google-influencers-farmac-xxss\/","title":{"rendered":"Sanitat i Google contra els influencers que promocionen f\u00e0rmacs a les xarxes socials"},"content":{"rendered":"\n<p>Influencers amb milers de seguidors recomanen medicaments, amb o sense recepta. Alguns contenen antibi\u00f2tics i uns altres, mal utilitzats, poden ser perillosos. Per aquest motiu,<strong> Sanitat est\u00e0 estudiant com treballar conjuntament amb Google<\/strong> els continguts d&#8217;aquestes influencers.<\/p>\n\n\n\n<p>L&#8217;objectiu \u00e9s garantir que <strong>la publicitat de medicaments s&#8217;ajusti a la normativa vigent<\/strong>. La regulaci\u00f3 en publicitat de f\u00e0rmacs \u00e9s estricta. A Espanya, la publicitat de medicaments amb recepta est\u00e0 prohibida. <\/p>\n\n\n\n<p>Si, si el medicament \u00e9s sense recepta, cal que aparegui sempre la famosa <strong>pantalla blava <\/strong>o es recordi que cal<strong> consultar amb el metge o el farmac\u00e8utic.<\/strong><\/p>\n\n\n\n<p>El mes de novembre passat, el Consell General de Col\u00b7legis Oficials de Metges (CGCOM), el Consell General de Col\u00b7legis Oficials de Farmac\u00e8utics (CGCOF) i el Consell General de Col\u00b7legis de Dentistes van fer p\u00fablic un comunicat. En ell, advertien dels <strong>perills de seguir les recomanacions sobre tractaments i f\u00e0rmacs que fan en les xarxes socials els influencers.<\/strong><\/p>\n\n\n\n<p>Els experts incidien en qu\u00e8 <strong>els \u00fanics professionals facultats per a receptar f\u00e0rmacs i productes sanitaris subjectes a prescripci\u00f3 s\u00f3n els metges, els odont\u00f2legs i els pod\u00f2legs, aix\u00ed com que els farmac\u00e8utics<\/strong> s\u00f3n els &#8220;\u00fanics competents&#8221; per a la dispensaci\u00f3 informada pr\u00e8via presentaci\u00f3 per part del pacient de la corresponent recepta.<\/p>\n\n\n\n<p><strong>Font d&#8217;informaci\u00f3: EFE \/ RTVE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers amb milers de seguidors recomanen medicaments, amb o sense recepta. Alguns contenen antibi\u00f2tics i uns altres, mal utilitzats, poden ser perillosos. Per aquest motiu, Sanitat est\u00e0 estudiant com treballar conjuntament amb Google els continguts d&#8217;aquestes influencers.<\/p>\n","protected":false},"author":2313,"featured_media":16488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,10,11,12,13,14,15,19,101],"tags":[],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-professio","category-sanitaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sanitat i Google contra els influencers que promocionen f\u00e0rmacs a les xarxes socials - FEFAC<\/title>\n<meta name=\"description\" content=\"Sanitat est\u00e0 estudiant com treballar conjuntament amb Google els continguts d&#039;aquestes influencers que promocionen medicaments amb o sense recepta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/sanitat-google-influencers-farmac-xxss\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanitat i Google contra els influencers que promocionen f\u00e0rmacs a les xarxes socials - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Sanitat est\u00e0 estudiant com treballar conjuntament amb Google els continguts d&#039;aquestes influencers que promocionen medicaments amb o sense recepta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fefac.cat\/empresarial\/sanitat-google-influencers-farmac-xxss\/\" \/>\n<meta property=\"og:site_name\" content=\"FEFAC\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T09:30:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-10T09:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fefac.cat\/empresarial\/wp-content\/uploads\/2020\/01\/shutterstock_1297290715.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lclavijo@afb.cat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"lclavijo@afb.cat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/\"},\"author\":{\"name\":\"lclavijo@afb.cat\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/6ac15c94fb359972b6bfa9c752486744\"},\"headline\":\"Sanitat i Google contra els influencers que promocionen f\u00e0rmacs a les xarxes socials\",\"datePublished\":\"2020-01-10T09:30:32+00:00\",\"dateModified\":\"2020-01-10T09:36:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/shutterstock_1297290715.jpg\",\"articleSection\":[\"Actualitat\",\"Empresarials\",\"FEFAC\",\"AFB\",\"AFET\",\"AFELL\",\"AGFE\",\"Professi\u00f3\",\"Sanit\u00e0ria\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/sanitat-google-influencers-farmac-xxss\\\/\",\"name\":\"Sanitat i Google contra els influencers que promocionen f\u00e0rmacs a les xarxes socials - 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