{"id":228485,"date":"2021-05-12T15:05:37","date_gmt":"2021-05-12T13:05:37","guid":{"rendered":"https:\/\/fefac.cat\/empresarial\/?p=228485"},"modified":"2021-05-12T15:14:32","modified_gmt":"2021-05-12T13:14:32","slug":"publicades-bases-pla-ajuts-comerc-artesania-moda","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/publicades-bases-pla-ajuts-comerc-artesania-moda\/","title":{"rendered":"Publicades les bases del pla d’ajuts al comer\u00e7 i la moda per al 2021"},"content":{"rendered":"\n

Des del Departament de subvencions de FEFAC us informarem quan es publiqui la convocat\u00f2ria dels diferents programes i s’obri el tr\u00e0mit per demanar els ajuts<\/h2>\n\n\n\n

El Departament d\u2019Empresa i Coneixement, a trav\u00e9s del Consorci de Comer\u00e7, Artesania i Moda (CCAM) ha activat el Pla d\u2019ajuts anual al comer\u00e7, serveis i la moda 2021 amb una dotaci\u00f3 de 8,8 milions d\u2019euros. El Diari Oficial de la Generalitat de Catalunya (DOGC<\/a><\/span><\/em><\/strong>) ha publicat les bases d\u2019aquest pla anual orientat especialment a la transformaci\u00f3 digital i a l\u2019impuls de nous models de gesti\u00f3.<\/p>\n\n\n\n

Beneficiaris<\/strong><\/p>\n\n\n\n

Aquests ajuts s\u2019adrecen a aut\u00f2noms i pimes de comer\u00e7 al detall i de serveis, individuals o agrupades (cooperatives de comer\u00e7, serveis, artesania i moda, i centrals de compra), amb almenys un establiment operatiu a Catalunya. <\/p>\n\n\n\n

Procediment de sol\u00b7licitud<\/strong><\/p>\n\n\n\n

La sol\u00b7licitud dels ajuts es far\u00e0 telem\u00e0ticament a trav\u00e9s del portal Canal Empresa, utilitzant els models normalitzats disponibles a Canal Empresa, al web del Consorci de Comer\u00e7, Artesania i Moda (CCAM) o del Departament d\u2019Empresa i Coneixement. La documentaci\u00f3 requerida es pot consultar a les bases publicades. En els propers dies es publicaran les convocat\u00f2ries dels diferents programes del pla de subvencions, i s\u2019obrir\u00e0 el tr\u00e0mit per demanar els ajuts.<\/p>\n\n\n\n

Programes als quals es pot acollir la farm\u00e0cia
<\/u><\/strong><\/p>\n\n\n\n

Programa de suport en la transformaci\u00f3 digital<\/strong><\/p>\n\n\n\n

L\u2019objectiu d\u2019aquest programa \u00e9s potenciar el coneixement i la incorporaci\u00f3 de les noves tecnologies digitals en les empreses de comer\u00e7 i serveis i de les parades de mercats municipals sedentaris i no sedentaris. Tamb\u00e9 vol facilitar eines que permetin adaptar-se al nou model de negoci on es potenci\u00ef la omnicanalitat, creant estrat\u00e8gies que integrin la botiga f\u00edsica i online, i millorar el posicionament i la pres\u00e8ncia d\u2019internet en el sector comer\u00e7 per fer-lo m\u00e9s competitiu en l\u2019era postCovid-19.<\/p>\n\n\n\n

El programa s\u2019adre\u00e7a a aut\u00f2noms i empreses de comer\u00e7, serveis, i parades de mercats municipals.<\/p>\n\n\n\n

Entre les despeses subvencionables s\u2019inclouen les webs personalitzades, accions de promoci\u00f3 i campanyes de comunicaci\u00f3 i m\u00e0rqueting digital, botigues online a partir d\u2019establiment f\u00edsic que facilitin click and collect, digitalitzaci\u00f3 del punt de venda, projectes d\u2019estrat\u00e8gia digital que tinguin com a finalitat l\u2019omnicanalitat, i projectes i estudis de consultoria digital.<\/p>\n\n\n\n

Els ajuts seran de fins el 70% del cost, amb un m\u00e0xim de 5.000 euros, i caldr\u00e0 una despesa m\u00ednima de 1.000 euros.<\/p>\n\n\n\n

Programa de suport per a l\u2019obertura de comer\u00e7os i per a la reforma i millora d\u2019establiments<\/strong><\/p>\n\n\n\n

Aquest programa vol incidir en la dinamitzaci\u00f3 del comer\u00e7 mitjan\u00e7ant projectes de recuperaci\u00f3 dels locals buits situats a la trama urbana consolidada del municipi o al cas antic i els seus eixamples, i alhora garantir un mix comercial \u00f2ptim i adequat a cada zona, incrementant-ne l\u2019atractiu i evitant el trencament del continu comercial. Tamb\u00e9 vol donar resposta als efectes econ\u00f2mics derivats de les mesures adoptades per fer front a la Covid-19.<\/p>\n\n\n\n

Els beneficiaris seran aut\u00f2noms i empreses titulars d\u2019establiments comercials i de serveis, situats a peu de carrer i de parades de mercat municipals sedentaris i no sedentaris.<\/p>\n\n\n\n

El programa dona cobertura a dos sup\u00f2sits: d\u2019una banda, la recuperaci\u00f3 de locals buits, i d\u2019una altra, ala reforma d\u2019establiments. Pel que fa a la recuperaci\u00f3 de locals buits, seran subvencionables les despeses derivades de la compra, arrendament o concessi\u00f3 administrativa de locals i de l\u2019ampliaci\u00f3 de la superf\u00edcie de venda annexionant un nou local.<\/p>\n\n\n\n

En relaci\u00f3 amb la reforma, es cobreixen les despeses derivades de la reforma o millora d\u2019establiments comercials, de serveis, i de parades de mercats sedentaris i no sedentaris. Les botigues a peu de carrer i les parades de mercats municipals hauran d\u2019acreditar una antiguitat d\u2019almenys 10 anys, i de 5 anys, en el cas de les parades de mercat no sedentari.<\/p>\n\n\n\n

Els ajuts seran de fins el 50% del cost, amb un m\u00e0xim de 5.000 euros, i requerir\u00e0 una despesa m\u00ednima de 2.000 euros. <\/p>\n","protected":false},"excerpt":{"rendered":"

El Departament d\u2019Empresa i Coneixement, a trav\u00e9s del Consorci de Comer\u00e7, Artesania i Moda (CCAM) ha activat el Pla d\u2019ajuts anual al comer\u00e7, serveis i la moda 2021 amb una dotaci\u00f3 de 8,8 milions d\u2019euros. El Diari Oficial de la Generalitat de Catalunya (DOGC) ha publicat les bases d\u2019aquest pla anual orientat especialment a la transformaci\u00f3 digital i a l\u2019impuls de nous models de gesti\u00f3.<\/p>\n","protected":false},"author":2313,"featured_media":13478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,10,11,2112],"tags":[138,762,1127,1147],"class_list":["post-228485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-subvencions","tag-subvencions","tag-ajuts","tag-farmacia","tag-convocatories"],"yoast_head":"\nPublicades les bases del pla d'ajuts al comer\u00e7 i la moda per al 2021<\/title>\n<meta name=\"description\" content=\"El Consorci de Comer\u00e7, Artesania i Moda (CCAM) ha activat el Pla 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