{"id":229786,"date":"2021-10-28T10:52:17","date_gmt":"2021-10-28T08:52:17","guid":{"rendered":"https:\/\/fefac.cat\/empresarial\/?p=229786"},"modified":"2021-10-28T12:36:51","modified_gmt":"2021-10-28T10:36:51","slug":"linies-treball-fefac-defensa-canal-farmacia-repte-venda-online","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/linies-treball-fefac-defensa-canal-farmacia-repte-venda-online\/","title":{"rendered":"Coneixes les accions de la FEFAC per defensar en canal farm\u00e0cia i donar-li suport davant el repte de la venda online?"},"content":{"rendered":"\n<p><strong>La venda online \u00e9s una<\/strong> <strong>realitat en creixement,<\/strong> impulsada pels nous h\u00e0bits derivats de la pand\u00e8mia. En aquest context, s\u00f3n molts els sectors interessats a entrar en el sector de la salut dins d&#8217;aquest m\u00f3n online. <\/p>\n\n\n\n<p><strong><u>La farm\u00e0cia no viu al marge d\u2019aquesta realitat<\/u><\/strong> i necessita instruments i coneixements, <strong>refor\u00e7ant el component sanitari i assistencial<\/strong> de la professi\u00f3 i de la farm\u00e0cia. I preservant la seva sostenibilitat i solv\u00e8ncia.<\/p>\n\n\n\n<p><strong><u>La farm\u00e0cia gestiona dos mercats absolutament diferents:<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>L\u2019\u00e0mbit del medicament i productes sanitaris<\/strong>. Regulat i controlat per les autoritats de salut. Amb multitud de limitacions, responsabilitats definides i mitjans limitats.<\/li><li><strong>Resta de productes que no s\u00f3n medicaments ni productes sanitaris<\/strong>, regulats per la normativa de consum i controlats per l\u2019autoritat de la&nbsp; compet\u00e8ncia. Cal respectar i s\u2019afavoreix la <strong>lliure compet\u00e8ncia inherent a qualsevol activitat econ\u00f2mica,<\/strong> sota la vigil\u00e0ncia de la Comissi\u00f3 dels Mercats i la Compet\u00e8ncia.<\/li><\/ul>\n\n\n\n<p><strong><u>Davant l\u2019amena\u00e7a dels agents externs<\/u><\/strong>, patim dificultats per impulsar iniciatives a escala individual i dificultats t\u00e8cniques i estrat\u00e8giques &nbsp;de cohesi\u00f3 entre agents del sector a l\u2019hora de posar en marxa instruments col\u00b7lectius.<\/p>\n\n\n\n<p>La resposta de FEFAC t\u00e9 <strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/fefac-desplega-linies-treball-canal-farmacia\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 \u00e0mbits d&#8217;actuaci\u00f3<\/a><\/span><\/em><\/strong>:<strong> <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00c0mbit legal<\/strong><\/li><li><strong>\u00c0mbit de la formaci\u00f3 <\/strong><\/li><li><strong>\u00c0mbit comercial<\/strong><\/li><li><strong>Alternatives<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><u>\u00c0MBIT LEGAL <\/u><\/strong><\/h3>\n\n\n\n<p>Una de les l\u00ednies de treball de FEFAC est\u00e0 relacionada amb les bones pr\u00e0ctiques i la legalitat en la distribuci\u00f3 i venda de medicaments (RD 870\/2013), actuant en cas de detectar alguna irregularitat en aquest \u00e0mbit i posant-ho en coneixement de les autoritats amb la den\u00fancia pertinent.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2014<\/strong>: <em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/category\/semafor-soci\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sem\u00e0for del soci. <\/strong>L<\/a><\/span><\/em>\u2019any 2014 es crea El Sem\u00e0for del Soci, per defensar les bones pr\u00e0ctiques i la legalitat en la distribuci\u00f3 i venda de medicaments.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2015<\/strong>: <strong>Primeres converses amb l\u2019Administraci\u00f3 per facilitar el compliment de la normativa.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2016<\/strong>: <strong>Primeres den\u00fancies.<\/strong> <ul><li>P\u00e0gines web que venen medicaments dokternoline.com\/es i es.treated.com<\/li><li><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/denncia-a-sanitas-per-promocionar-descomptes-en-e\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Descomptes de medicaments i entrega a domicili. <\/strong>Asseguran\u00e7a Blua (Sanitas).<\/a><\/span><\/em><\/li><\/ul><ul><li><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/alerten-sobre-la-compravenda-entre-particulars-de\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wallapop. <\/strong>Venda de medicaments entre particular<\/a><\/span><\/em>s. L\u2019empresarial va col\u00b7laborar amb la Direcci\u00f3 General d\u2019Ordenaci\u00f3 i Regulaci\u00f3 Sanit\u00e0ries per detectar f\u00e0rmacs i els Mossos d\u2019Esquadra van intervenir-hi, amb diverses detencions.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2017. M\u00e9s den\u00fancies<\/strong>: <strong>Wallapop. <\/strong>La Unitat Central de Consum dels Mossos d\u2019Esquadra porta a terme una <strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/fefac-recalca-que-los-medicamentos-solo-pueden-ser\/\" target=\"_blank\" rel=\"noreferrer noopener\">investigaci\u00f3 a inst\u00e0ncies del Departament de Salut en detectar la venda d\u2019anabolitzants, Viagra i altres medicaments contra la disfunci\u00f3 er\u00e8ctil <\/a><\/span><\/em><\/strong>i complements alimentaris prohibits.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2018. Primeres accions a Espanya contra Glovo<\/strong>. <strong><em><a href=\"https:\/\/fefac.cat\/empresarial\/denunciem-el-web-glovoappcom-per-venda-illegal-d\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline\">Denunciem el web Glovoapp per venda il\u00b7legal de<\/span> <\/a><\/em><\/strong>medicaments davant el Departament de Salut. Aquesta va ser una de les primeres accions a Espanya contra la companyia de missatgeria, per entendre que la seva activitat comportava un risc per a la salut p\u00fablica i una vulneraci\u00f3 del principi de dispensaci\u00f3 de medicaments i atenci\u00f3 farmac\u00e8utica. <strong>Posteriorment: Confederaci\u00f3 Empresarial d\u2019Oficines de Farm\u00e0cia d\u2019Andalusia (CEOFA) i les seves associacions provincials, com la malaguenya APROFARMA. El CGCOF va presentar den\u00fancia. Tamb\u00e9 va denunciar ADEFARMA (Associaci\u00f3 d\u2019Empresaris De farm\u00e0cia de Madrid).<\/strong> Arran de totes aquestes den\u00fancies l\u2019Aemps va ordenar al mes de juliol de 2018 el cessament de la seva activitat, per entendre que aquesta no s\u2019ajustava a la legislaci\u00f3. Despr\u00e9s de la resoluci\u00f3, va retirar la llista de productes i les fitxes de medicaments, per\u00f2 a la seva web encara apareixia la icona \u201cFarmacia 24h\u201d i es podien comprar medicaments.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2019. Noves den\u00fancies.<\/strong> <strong>Irrupci\u00f3 de plataformes digitals com LUDA. <\/strong>FEFAC elabora una nota legal sobre els serveis oferts per LUDA i es presenta al Departament de Salut.<strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/comunicat-de-la-direccio-general-regulacio-sanitaria\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Salut va emetre un comunicat informant que qualsevol farm\u00e0cia adherida a la plataforma podria estar incomplint la normativa sobre venda a dist\u00e0ncia de medicament<\/a><\/span><\/em><\/strong>s. <strong>L\u2019Aemps va emetre, amb data 15 d\u2019abril de 2019, iniciaci\u00f3 de procediment d\u2019interrupci\u00f3 o retirada del servei de Luda.<\/strong> <strong>M\u00e9s den\u00fancies contra GLOVO. <em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/tornem-denunciar-web-glovo-venda-illegal-medicaments\/\" target=\"_blank\" rel=\"noreferrer noopener\">FEFAC torna a presentar una den\u00fancia davant del Departament de Salut a Glovo<\/a><\/span><\/em><\/strong>, per prestar servei de compra, recollida i entrega de medicaments a domicili. <strong>L\u2019aemps va dictar a 1 de juny resoluci\u00f3 per la qual orden\u00e0 a Glovo el cessament de l\u2019activitat de venda i entrega de medicaments i retirada de la seva aplicaci\u00f3 els dispositius m\u00f2bils el servei de farm\u00e0cia.Glovo interpos\u00e0 un recurs contra la resoluci\u00f3, desestimat el 25 de juliol, no retirant de l\u2019aplicaci\u00f3 el servei que permetia adquirir medicaments.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2020. COVID-19<\/strong>. <strong>\u00das de la missatgeria instant\u00e0nia en la venda a dist\u00e0ncia de medicaments. <\/strong>Hem col\u00b7laborat amb la Direcci\u00f3 General d\u2019Ordenaci\u00f3 i Regulaci\u00f3 Sanit\u00e0ria informant els farmac\u00e8utics i traslladant els seus comunicats. FEFAC va fer arribar informaci\u00f3 sobre l\u2019exist\u00e8ncia de diferents m\u00e8todes que utilitzen les aplicacions de missatgeria instant\u00e0nia per a l\u2019enc\u00e0rrec o compra a dist\u00e0ncia de medicaments. <strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/sanitat-investigacio-pharmaturca-venda-medicaments-recepta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primera Den\u00fancia en l\u2019\u00e0mbit internacional a Pharmaturca.<\/a><\/span><\/em> <\/strong>Per infringir el marc normatiu europeu i nacional sobre distribuci\u00f3 i venda a dist\u00e0ncia de medicaments. Gr\u00e0cies a la den\u00fancia, Sanitat ha iniciat una investigaci\u00f3.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2021. Reunions de FEFAC amb les marques. <\/strong>Treballem amb les marques per trobar sistemes de relaci\u00f3 laboratori-farm\u00e0cia que contemplin all\u00f2 que una farm\u00e0cia aporta en exclusiva. <strong><\/strong><ul><li><strong>Nestl<\/strong><strong>\u00e9<\/strong><strong>. Walter Molhoek. Febrer 2021<\/strong><strong><\/strong><\/li><\/ul><ul><li><strong>Isdin. Louis Doussinague. Mar\u00e7 2021<\/strong><strong><\/strong><\/li><\/ul><ul><li><strong>Anefp. Jaume Pey. Mar\u00e7 2021<\/strong><strong><\/strong><\/li><\/ul><ul><li><strong>Dentaid. Manel Vera. Mar<\/strong><strong>\u00e7 2021<\/strong><strong><\/strong><\/li><\/ul><ul><li><strong>Miguel Mart<\/strong><strong>\u00ednez. IQVIA. Mar\u00e7 2021<\/strong><strong><\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Estudi d<\/strong><strong>\u2019<\/strong><strong>accions promogudes en altres sectors i pa<\/strong><strong>\u00ef<\/strong><strong>sos de la UE. <\/strong>No hem trobat cap que hagi estat efica\u00e7, havent acabat alguns casos en procediments sancionadors a inst\u00e0ncies de les autoritats de la compet\u00e8ncia.<strong><\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Publicaci\u00f3 del <\/strong><em><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/accions-comissio-europea-amazon-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Posicionament i aspectes a tenir en compte sobre Marketplace amb ARCO Advocats. <\/a><\/span><\/strong><\/em>Considerem que \u00e9s important, a l\u2019hora de prendre decisions sobre l\u2019\u00fas de plataformes o Marketplace externs a la farm\u00e0cia, tenir en compte no nom\u00e9s aspectes relacionats amb el negoci a curt termini, sin\u00f3 tamb\u00e9 aspectes estrat\u00e8gics a m\u00e9s llarg termini sobre el model de negoci de futur.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Durant les darreres setmanes, el Servei d\u2019Ordenaci\u00f3 i Qualitat Farmac\u00e8utiques del Departament de Salut ha tingut coneixement d\u2019un increment de l\u2019activitat envers aplicacions que promouen la venda a dist\u00e0ncia de medicaments<\/strong> tant de prescripci\u00f3 com de no prescripci\u00f3, aix\u00ed com d\u2019un increment en la pressi\u00f3 envers les oficines de farm\u00e0cia per adherir-se a aquestes aplicacions. Per aquest motiu, ha dut a terme <strong>un c<em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/wp-content\/uploads\/2021\/10\/Comunicat-Venda-online-de-medicaments-octubre2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">omunicat per aclarir quina \u00e9s la situaci\u00f3 actual en relaci\u00f3 amb la venda a dist\u00e0ncia de medicaments que us adjuntem a continuaci\u00f3 (4 octubre 2021).<\/a><\/span><\/em><\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><u>\u00c0MBIT DE LA FORMACI\u00d3 (2016- 2021)<\/u><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Jornada del sector Farm<\/strong><strong>\u00e0<\/strong><strong>cies amb ESCURA <\/strong><strong><\/strong><\/li><li><strong>Sessions amb el nostre departament legal. ARCO advocats<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><u>\u00c0MBIT COMERCIAL 2021<\/u><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/pharmacy-price-analytics-socios-fefac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acords amb IQVIA<\/a><\/span><\/em> i Shoppertec per con\u00e8ixer i seguir l\u2019evoluci\u00f3 dels mercats en diferents pa\u00efsos<\/strong>, canals i categories de productes, per\u00f2 tamb\u00e9 en h\u00e0bits de consum durant la pand\u00e8mia i futura evoluci\u00f3.<\/li><li><strong>Recull de l\u2019experi\u00e8ncia de la Sectorial de Comer\u00e7 de PIMEC <\/strong>per con\u00e8ixer la realitat que comporta la irrupci\u00f3 de la venda online en altres sectors<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><u>AN\u00c0LISI D\u2019ALTERNATIVES 2021<\/u><\/strong><\/h3>\n\n\n\n<p>Donar alternatives per desenvolupar-se en el nou canal.&nbsp; Des de la FEFAC facilitem 2 grups d\u2019eines:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instruments per avaluar i seleccionar el canal de venda online si la farm\u00e0cia vol acollir-se a aquest tipus de venda. <strong>Pr\u00f2ximament!<\/strong><\/li><li>Eines per con\u00e8ixer els preus de mercat, tant de farm\u00e0cies com de grans superf\u00edcies i venda online. <strong>Disponible <em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/pharmacy-price-analytics-socios-fefac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pharmacy Price Analytics <\/a><\/span><\/em><\/strong>amb descomptes per a socis i <strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.cat\/empresarial\/serveis\/observatori-preus-3-2-2-2-2-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mercadin\u00e0mica <\/a><\/span><\/em><\/strong>(socis de Barcelona)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La venda online \u00e9s una realitat en creixement, impulsada pels nous h\u00e0bits derivats de la pand\u00e8mia. En aquest context, s\u00f3n molts els sectors interessats en entrar en el sector de la salut dins d&#8217;aquest m\u00f3n online. <\/p>\n","protected":false},"author":2313,"featured_media":224377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2245,2066,190,117,293,474,2070,10,11,12,13,14,15,2071,297,116,19,251],"tags":[85,484,574,1127,2077],"class_list":["post-229786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19","category-categoria-actualitat","category-lassessor-respon","category-accions-legals","category-gestio","category-eines-digitals-per-a-la-farmacia","category-semafor-soci","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-estudis-i-informes","category-fefac-actua","category-formacio","category-professio","category-reflexions-de-junta","tag-fefac","tag-venda-online","tag-venda-per-internet","tag-farmacia","tag-venda-a-distancia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 fa la FEFAC per defensar el canal farm\u00e0cia?<\/title>\n<meta name=\"description\" content=\"La venda online \u00e9s una realitat, impulsada pels nous h\u00e0bits derivats de la pand\u00e8mia. 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