{"id":239736,"date":"2025-01-13T09:31:03","date_gmt":"2025-01-13T08:31:03","guid":{"rendered":"https:\/\/fefac.cat\/empresarial\/?p=239736"},"modified":"2025-01-13T09:31:07","modified_gmt":"2025-01-13T08:31:07","slug":"primera-cimera-del-comerc-de-catalunya-reptes-innovacio-i-futur-dels-establiments-de-proximitat-2","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/primera-cimera-del-comerc-de-catalunya-reptes-innovacio-i-futur-dels-establiments-de-proximitat-2\/","title":{"rendered":"Primera Cimera del Comer\u00e7 de Catalunya. Reptes, innovaci\u00f3 i futur dels establiments de proximitat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em>Pensar fora dels esquemes<\/em><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vols con\u00e8ixer com adaptar la teva farm\u00e0cia als nous h\u00e0bits de consum i als reptes d&#8217;innovaci\u00f3?<\/strong> <\/li>\n\n\n\n<li><strong>T&#8217;agradaria descobrir com la sostenibilitat pot ser un element diferenciador respecte a les grans plataformes digitals? <\/strong><\/li>\n\n\n\n<li><strong>Creus que \u00e9s fonamental abordar els desafiaments del futur des d&#8217;una perspectiva global i col\u00b7laborativa amb una visi\u00f3 diferent&nbsp;a la qual,&nbsp;ben segur, coneixes?<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>La Primera Cimera del Comer\u00e7 de Catalunya \u00e9s l&#8217;espai idoni per aprofundir en tots aquests aspectes i molt m\u00e9s.<\/strong><\/p>\n\n\n\n<p>La <strong>xarxa de farm\u00e0cies<\/strong>, a m\u00e9s d&#8217;afrontar reptes comuns com la <strong>innovaci\u00f3 i la sostenibilitat<\/strong>, ofereix un valor \u00fanic en salut i benestar, sent sovint el primer punt de contacte amb un professional del sistema sanitari. Aquesta contribuci\u00f3 refor\u00e7a la necessitat d&#8217;enfocar la innovaci\u00f3 com un repte compartit per garantir la seva solv\u00e8ncia. Els <strong>establiments de proximitat <\/strong>(comer\u00e7os, petits industrials, artesans i professionals com nosaltres) <strong>compartim un espai com\u00fa que ens implica a tots<\/strong>. Reptes com la sostenibilitat, amb els seus tres aspectes&nbsp;(social, ambiental i econ\u00f2mic), afrontant-los adientment, ens permetran crear un <strong>futur m\u00e9s robust i&nbsp;sustentable.<\/strong><\/p>\n\n\n\n<p>La\u00a0FEFAC, com a empresarial dins del marc de PIMEC, \u00e9s totalment clau per dinamitzar, defensar i representar les farm\u00e0cies a Catalunya, treballant per impulsar la seva adaptaci\u00f3 als nous reptes i millorar la seva solv\u00e8ncia. El seu president, Antoni Torres, que tamb\u00e9 \u00e9s president de PIMEC Comer\u00e7 i membre del Comit\u00e8 Executiu de PIMEC, participar\u00e0 com a ponent en la <strong>Cimera del Comer\u00e7 a Catalunya, que tindr\u00e0 lloc el dilluns 20 de gener a VIC. (9.30 h.\u00a0Edifici\u00a0El\u00a0Sucre).<\/strong><\/p>\n\n\n\n<p>La benvinguda anir\u00e0 a c\u00e0rrec de Marta&nbsp;Angerri, directora general de Comer\u00e7 de la Generalitat, i&nbsp;Antoni Ca\u00f1ete, president de PIMEC. <strong>Antoni Torres, presentar\u00e0 el Pla Estrat\u00e8gic de PIMEC Comer\u00e7, un <\/strong>full de ruta en que identificaren els principals problemes que patim i com els enfrontem tenint en compte l\u2019entorn oportunitats i amenaces.<\/p>\n\n\n\n<p>Tamb\u00e9 hi participaran diverses personalitats del sector comercial i empresarial com<strong> Albert Vinyals<\/strong>, doctor en psicologia del consumidor i docent en neurom\u00e0rqueting i psicologia del consumidor; <strong>Jaume\u00a0Gurt<\/strong>, expert en recursos humans; <strong>N\u00faria Beltran<\/strong>, experta en comer\u00e7, conferenciant, assessora i formadora; i\u00a0<strong>Juan\u00a0Jose\u00a0Berbel<\/strong>, president de la Comissi\u00f3 de Digitalitzaci\u00f3 i Innovaci\u00f3 de PIMEC.<\/p>\n\n\n\n<p>Els tallers comptaran amb <strong>Laia Morales<\/strong>, s\u00f2cia fundadora de&nbsp;Bexperience, i <strong>David&nbsp;Baselga<\/strong>, especialista en estrat\u00e8gia, lideratge i vendes globals, direcci\u00f3 general i comercial.<\/p>\n\n\n\n<p><strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/pimec.org\/es\/agenda\/acto\/n\/cumbre-del-comercio-de-catalunya-retos-innovacion-y-futuro-de-los-establecimientos-de-proximidad\" target=\"_blank\" rel=\"noreferrer noopener\">Consulta el programa aqu\u00ed<\/a><\/span><\/em><\/strong><\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/pimec.org\/agenda\/inscripcio-actes?id=700414\"><span style=\"text-decoration: underline\">Inscripcions aqu\u00ed<\/span><\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vols con\u00e8ixer com adaptar la teva farm\u00e0cia als nous h\u00e0bits de consum i als reptes d&#8217;innovaci\u00f3? <\/p>\n<p>T&#8217;agradaria descobrir com la sostenibilitat pot ser un element diferenciador respecte a les grans plataformes digitals? <\/p>\n<p>Creus que \u00e9s fonamental abordar els desafiaments del futur des d&#8217;una perspectiva global i col\u00b7laborativa amb una visi\u00f3 diferent\u00a0a la qual,\u00a0ben segur, coneixes?<\/p>\n","protected":false},"author":2313,"featured_media":239737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"793","footnotes":""},"categories":[2066,293,10,11,116,251],"tags":[85,108,280,1672,1773],"class_list":["post-239736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-gestio","category-empresarials","category-fefac","category-formacio","category-reflexions-de-junta","tag-fefac","tag-sostenibilitat","tag-pimec","tag-innovacio","tag-plataformes-digitals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primera Cimera del Comer\u00e7 de Catalunya. 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