\u201cNombres i indicadors de l\u2019automedicaci\u00f3\u201d,<\/a><\/span><\/em><\/strong> una an\u00e0lisi del mercat farmac\u00e8utic i del sector de l\u2019automedicaci\u00f3 a It\u00e0lia i Europa. L\u2019informe, elaborat pel Centre d\u2019Estudis Assosalute, ofereix un panorama detallat de l\u2019evoluci\u00f3 del sector, analitzant les principals tend\u00e8ncies, din\u00e0miques de mercat i perspectives futures. L\u2019estudi ha considerat el context europeu, valorant indicadors econ\u00f2mics i demogr\u00e0fics com el PIB, l\u2019estructura de la poblaci\u00f3, l\u2019esperan\u00e7a de vida, la percepci\u00f3 de l\u2019estat de salut i la despesa sanit\u00e0ria.<\/p>\n\n\n\nFocus en el mercat farmac\u00e8utic itali\u00e0<\/strong>
S\u2019han analitzat els mercats farmac\u00e8utics dels principals pa\u00efsos europeus, posant especial atenci\u00f3 als medicaments amb i sense recepta m\u00e8dica. L\u2019informe dedica espai al mercat farmac\u00e8utic itali\u00e0, examinant-ne l\u2019evoluci\u00f3 tant a la farm\u00e0cia com a la resta de canals de venda. S\u2019han aprofundit les din\u00e0miques de despesa i consum dels medicaments sense recepta, amb els factors que han determinat les tend\u00e8ncies i les difer\u00e8ncies entre canals de distribuci\u00f3. No falta l\u2019an\u00e0lisi regional, que posa en relleu les particularitats del mercat a les diferents zones del pa\u00eds.<\/p>\n\n\n\nEvoluci\u00f3 de la despesa i el consum per al per\u00edode 2025-2027<\/strong>
Un cap\u00edtol est\u00e0 dedicat al sector dels medicaments sense recepta a It\u00e0lia, analitzant en detall les caracter\u00edstiques de l\u2019oferta, el grau d\u2019innovaci\u00f3, l\u2019evoluci\u00f3 del mercat i les principals categories terap\u00e8utiques. S\u2019ofereixen previsions sobre l\u2019evoluci\u00f3 de la despesa i el consum per al trienni 2025-2027, basades en models estad\u00edstics. L\u2019informe acaba amb una an\u00e0lisi de l\u2019estructura econ\u00f2mica del sector farmac\u00e8utic sense recepta i dels principals agents del mercat: les empreses productores, la distribuci\u00f3 interm\u00e8dia i final, el paper dels metges de fam\u00edlia i pediatres, aix\u00ed com les inversions en comunicaci\u00f3 i publicitat.<\/p>\n","protected":false},"excerpt":{"rendered":"Assosalute, part de Federchimica, ha publicat l\u2019edici\u00f3 2025 de l\u2019informe \u201cNombres i indicadors de l\u2019automedicaci\u00f3\u201d, una an\u00e0lisi del mercat farmac\u00e8utic i del sector de l\u2019automedicaci\u00f3 a It\u00e0lia i Europa. L\u2019informe, elaborat pel Centre d\u2019Estudis Assosalute, ofereix un panorama detallat de l\u2019evoluci\u00f3 del sector, analitzant les principals tend\u00e8ncies, din\u00e0miques de mercat i perspectives futures. L\u2019estudi ha considerat el context europeu, valorant indicadors econ\u00f2mics i demogr\u00e0fics com el PIB, l\u2019estructura de la poblaci\u00f3, l\u2019esperan\u00e7a de vida, la percepci\u00f3 de l\u2019estat de salut i la despesa sanit\u00e0ria.<\/p>\n","protected":false},"author":2313,"featured_media":239629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2066,10,11,12,13,14,15,2071,110],"tags":[85,136,421,715,1571,2966],"class_list":["post-240934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-estudis-i-informes","category-informes","tag-fefac","tag-medicaments","tag-europa","tag-mercat-farmaceutic","tag-automedicacio","tag-assossulate"],"yoast_head":"\n
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