{"id":241536,"date":"2025-11-18T16:19:55","date_gmt":"2025-11-18T15:19:55","guid":{"rendered":"https:\/\/fefac.cat\/empresarial\/?p=241536"},"modified":"2025-11-18T16:20:36","modified_gmt":"2025-11-18T15:20:36","slug":"histories-que-inspiren-ccam-2025","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/histories-que-inspiren-ccam-2025\/","title":{"rendered":"La FEFAC assisteix a la presentaci\u00f3 &#8220;Hist\u00f2ries que inspiren&#8221;, el nou projecte del CCAM"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>La <strong>FEFAC<\/strong> ha participat aquest 18 de novembre a l\u2019acte de presentaci\u00f3 del projecte <strong>\u201cHist\u00f2ries que Inspiren\u201d<\/strong>, impulsat pel <strong>Consorci de Comer\u00e7, Artesania i Moda de Catalunya (CCAM)<\/strong>. L\u2019esdeveniment, celebrat a Barcelona, ha reunit representants del sector comercial per subratllar el paper clau del comer\u00e7 en l\u2019economia i la vida social del territori.<\/p>\n\n\n\n<p>El comer\u00e7 catal\u00e0 representa aproximadament un <strong>15% del PIB<\/strong> de la regi\u00f3, i \u00e9s un pilar essencial que dona treball a <strong>mig mili\u00f3 de persones<\/strong>. Aquesta activitat comercial no nom\u00e9s forma part de l\u2019economia, sin\u00f3 que contribueix de manera decisiva a la <strong>cohesi\u00f3 social<\/strong>, actuant com a font de vida i d\u2019energia en pobles i ciutats.<\/p>\n\n\n\n<p><strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLoQSCenPujTETTW-g4cS_oKHVwJUVUU5T\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cHist\u00f2ries que Inspiren\u201d<\/a><\/span><\/em><\/strong> \u00e9s una s\u00e8rie d\u2019audiovisuals que dona veu a dotze empreses comercials catalanes que han sabut adaptar-se als grans reptes actuals. Alguns d\u2019aquests reptes inclouen la <strong>digitalitzaci\u00f3<\/strong>, els <strong>nous h\u00e0bits de consum<\/strong>, el <strong>relleu generacional<\/strong> i la <strong>sostenibilitat<\/strong>. No obstant, aquestes dificultats tamb\u00e9 representen una <strong>gran oportunitat<\/strong>, ja que les eines digitals i la col\u00b7laboraci\u00f3 p\u00fablico-privada faciliten el creixement i fomenten un consum m\u00e9s responsable.<\/p>\n\n\n\n<p>Durant la presentaci\u00f3, s\u2019ha posat en relleu com la combinaci\u00f3 de tradici\u00f3 i innovaci\u00f3 pot generar un comer\u00e7 catal\u00e0 m\u00e9s resilient, m\u00e9s sostenible i m\u00e9s connectat amb la ciutadania. A m\u00e9s, han destacat la necessitat de continuar desenvolupant <strong>eines col\u00b7laboratives<\/strong> i pol\u00edtiques que estimulin la digitalitzaci\u00f3 i el comprom\u00eds social en aquest sector.<\/p>\n\n\n\n<p>La <strong>FEFAC <\/strong>saluda positivament aquesta iniciativa perqu\u00e8 refor\u00e7a la import\u00e0ncia del comer\u00e7 com a motor econ\u00f2mic i social. Tamb\u00e9 valora el reconeixement a les empreses que treballen per innovar, cr\u00e9ixer i generar un impacte positiu en les seves comunitats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La FEFAC ha participat aquest 18 de novembre a l\u2019acte de presentaci\u00f3 del projecte \u201cHist\u00f2ries que Inspiren\u201d, impulsat pel Consorci de Comer\u00e7, Artesania i Moda de Catalunya (CCAM). L\u2019esdeveniment, celebrat [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":241537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,11,12,13,14,15,294,19,101],"tags":[34,450,1161],"class_list":["post-241536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-politica-sanitaria","category-professio","category-sanitaria","tag-catalunya","tag-comerc","tag-ccam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hist\u00f2ries que inspiren-CCAM<\/title>\n<meta name=\"description\" content=\"La FEFAC ha participat aquest 18 de novembre a l\u2019acte de presentaci\u00f3 del projecte \u201cHist\u00f2ries que Inspiren\u201d, impulsat pel Consorci de Comer\u00e7, Artesania i Moda de Catalunya (CCAM). L\u2019esdeveniment, celebrat a Barcelona, ha reunit representants del sector comercial per subratllar el paper clau del comer\u00e7 en l\u2019economia i la vida social del territori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/histories-que-inspiren-ccam-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hist\u00f2ries que inspiren-CCAM\" \/>\n<meta property=\"og:description\" content=\"La FEFAC ha participat aquest 18 de novembre a l\u2019acte de presentaci\u00f3 del projecte \u201cHist\u00f2ries que Inspiren\u201d, impulsat pel Consorci de Comer\u00e7, Artesania i Moda de Catalunya (CCAM). 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