{"id":2422,"date":"2009-10-14T00:00:00","date_gmt":"2009-10-13T22:00:00","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=2422"},"modified":"2021-03-17T10:37:09","modified_gmt":"2021-03-17T09:37:09","slug":"alliance-healthcare-y-la-asociacin-de-farmacias-d-2","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/alliance-healthcare-y-la-asociacin-de-farmacias-d-2\/","title":{"rendered":"Alliance Healthcare y la Asociaci\u00f3n de Farmacias de Barcelona (AFB) firman un convenio en formaci\u00f3n"},"content":{"rendered":"<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\"><span style=\"color: #333333\"><br \/>\n<\/span><b>Barcelona, 14 de octubre de 2009<\/b>. La Asociaci\u00f3n de Farmacias de Barcelona (AFB) y Alliance Healthcare han firmado un convenio de colaboraci\u00f3n en materia de formaci\u00f3n. Con este acuerdo, la compa\u00f1\u00eda de distribuci\u00f3n da apoyo al primer Curso Superior de Gesti\u00f3n Empresarial de Oficina de Farmacia, organizado por AFB conjuntamente con ESADE Business School.<\/span><\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">&nbsp;<\/span><\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">La sede de este centro acogi\u00f3 el viernes pasado el acto de firma del convenio, durante el que J. Fausto Ferreira, director general de Alliance Healthcare Espa\u00f1a, afirm\u00f3 que \u201cesta oferta formativa aporta al farmac\u00e9utico el camino que debe seguir para el desarrollo eficiente de su oficina de farmacia, fidelizando a sus pacientes para ser competitivo frente a otros establecimientos externos al canal farmac\u00e9utico\u201d. En su opini\u00f3n, el convenio alcanzado con la AFB \u201ces reflejo del ADN de Alliance Healthcare, es decir, la colaboraci\u00f3n con los farmac\u00e9uticos para convertir la oficina de farmacia en un establecimiento sanitario de referencia, creando valor para la sociedad\u201d.<\/span><\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">&nbsp;<\/span><\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">Los a\u00f1os de experiencia del Curso de Gesti\u00f3n de Oficina de Farmacia que han desarrollado AFB y ESADE durante diez ediciones suponen una garant\u00eda del \u00e9xito de este nuevo Curso Superior, tal como destac\u00f3 Ramon Casanovas, presidente de AFB. Se\u00f1al\u00f3 que las medidas pol\u00edticas que en los \u00faltimos a\u00f1os han impactado contra la rentabilidad de las farmacias, tales como las repetidas bajadas del precio de los medicamentos o la reducci\u00f3n de m\u00e1rgenes, obligan al farmac\u00e9utico a prestar m\u00e1s atenci\u00f3n a los productos de libre dispensaci\u00f3n.<\/span><\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">&nbsp;<\/span><\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">Reforzando esta idea, Rosa Puig, directora por AFB del Curso Superior de Gesti\u00f3n Empresarial de Oficina de Farmacia, destac\u00f3 el hecho de que las oficinas de farmacia no son establecimientos comerciales aislados, sino que est\u00e1n inmersas en un entorno de gran competencia. \u201cQuedan todav\u00eda retos por asumir, entre otros, la fidelizaci\u00f3n del cliente o la variable del precio, que actualmente cobran una importancia determinante para la competitividad de las farmacias\u201d, apunt\u00f3.<\/span><\/div>\n<div style=\"text-align: justify\">\n\t&nbsp;<\/div>\n<div style=\"text-align: justify\">\n\t<span style=\"font-size: 14px\">Por la parte de ESADE, el director de Programas In-company Training y Consultor\u00eda Institucional, Joan Roig, explic\u00f3 que este Curso Superior, dise\u00f1ado de forma espec\u00edfica para las oficinas de farmacia, quiere dar respuesta a una demanda que existe entre los titulares de oficina de farmacia. Seg\u00fan afirm\u00f3, \u201cestos establecimientos, como cualquier organizaci\u00f3n, necesitan ser gestionados de la forma m\u00e1s eficaz posible, y aunque se trate de empresas peque\u00f1as, las oficinas de farmacia tienen clientes, y deben saber fidelizarlos y dar respuesta a sus expectativas\u201d.<\/span><\/div>\n<div style=\"text-align: justify;line-height: 110%;margin: 0cm 0cm 12pt;background: white\">\n\t<span style=\"font-size: 14px\">El primer Curso Superior de Gesti\u00f3n Empresarial de la Oficina de Farmacia, que comienza el pr\u00f3ximo 21 de octubre, est\u00e1 agotando<\/p>\n<p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, 14 de octubre de 2009. La Asociaci\u00f3n de Farmacias de Barcelona (AFB) y Alliance Healthcare han firmado un convenio de colaboraci\u00f3n en materia de formaci\u00f3n. Con este acuerdo, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2067,10,11,12,116],"tags":[79],"class_list":["post-2422","post","type-post","status-publish","format-standard","hentry","category-notes-premsa","category-empresarials","category-fefac","category-afb","category-formacio","tag-esade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alliance Healthcare y la Asociaci\u00f3n de Farmacias de Barcelona (AFB) firman un convenio en formaci\u00f3n - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/alliance-healthcare-y-la-asociacin-de-farmacias-d-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alliance Healthcare y la Asociaci\u00f3n de Farmacias de Barcelona (AFB) firman un convenio en formaci\u00f3n - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Barcelona, 14 de octubre de 2009. 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