{"id":243341,"date":"2026-10-16T10:42:50","date_gmt":"2026-10-16T08:42:50","guid":{"rendered":"https:\/\/fefac.cat\/empresarial\/?p=243341"},"modified":"2026-10-16T12:33:51","modified_gmt":"2026-10-16T10:33:51","slug":"apren-a-crear-un-aparador-de-nadal-professional-a-la-teva-farmacia-amb-aquesta-formacio-online-18-de-novembre-de-10-a-14-h","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/apren-a-crear-un-aparador-de-nadal-professional-a-la-teva-farmacia-amb-aquesta-formacio-online-18-de-novembre-de-10-a-14-h\/","title":{"rendered":"Apr\u00e8n a crear un aparador de Nadal professional a la teva farm\u00e0cia amb aquesta formaci\u00f3 online (18 de novembre de 10 a 14 h)."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Un curs pr\u00e0ctic per transformar l\u2019aparador de la farm\u00e0cia en un espai atractiu, creatiu i alineat amb l\u2019estrat\u00e8gia del Nadal<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Nadal \u00e9s una oportunitat per donar visibilitat als productes de temporada, inspirar idees de regal i refor\u00e7ar la imatge de la farm\u00e0cia. Per aprofitar aquest potencial, \u00e9s important dissenyar un aparador que capti l\u2019atenci\u00f3, transmeti un missatge clar i connecti amb els usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquest objectiu, presentem el curs <strong>\u00abApr\u00e8n a crear un aparador de Nadal professional a la teva farm\u00e0cia\u00bb<\/strong>, una formaci\u00f3 adre\u00e7ada als professionals farmac\u00e8utics que vulguin adquirir recursos pr\u00e0ctics per dissenyar aparadors nadalencs atractius, originals i adaptats a les necessitats de la seva farm\u00e0cia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al llarg del curs, els participants aprendran a definir un concepte creatiu, combinar colors i materials, distribuir els productes de manera estrat\u00e8gica i incorporar elements decoratius amb criteri est\u00e8tic i comercial. Tamb\u00e9 descobriran com optimitzar els recursos disponibles, treballar amb pressupostos ajustats i utilitzar les eines digitals i la intel\u00b7lig\u00e8ncia artificial per generar idees i refer\u00e8ncies visuals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anna Roser, una professional que uneix art i disseny d\u2019espais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La formaci\u00f3 anir\u00e0 a c\u00e0rrec d\u2019<strong>Anna Roser<\/strong>, escultora d\u2019espais i artista visual, creadora del projecte BENVISTBCN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Llicenciada en Belles Arts, amb especialitat en escultura, a Barcelona, i amb un m\u00e0ster a Central Saint Martins de Londres, Anna Roser desenvolupa la seva traject\u00f2ria professional entre la creaci\u00f3 art\u00edstica i el disseny d\u2019espais, combinant sensibilitat est\u00e8tica i coneixements t\u00e8cnics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des del 2004, ha desenvolupat projectes de creaci\u00f3 d\u2019ambients i aparadors per a empreses dels sectors t\u00e8xtil i farmac\u00e8utic, aix\u00ed com projectes d\u2019interiorisme per a restaurants i hotels del Grup Andilana a Barcelona, Madrid i Madagascar. Tamb\u00e9 ha col\u00b7laborat com a <em>visual merchandiser<\/em> amb diferents marques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La seva mirada com a escultora li permet treballar el volum, les textures i la narrativa visual per crear espais que transmetin identitat i emoci\u00f3. Una experi\u00e8ncia que traslladar\u00e0 al curs per ajudar les farm\u00e0cies a convertir els seus aparadors en una eina de comunicaci\u00f3 visual efectiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programa del curs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00f2dul 1. L\u2019aparador de Nadal: comunicar abans que vendre<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La funci\u00f3 de l\u2019aparador dins de l\u2019estrat\u00e8gia comercial de la farm\u00e0cia.<\/li>\n\n\n\n<li>Com captar l\u2019atenci\u00f3 dels clients en els primers tres segons.<\/li>\n\n\n\n<li>Com definir un objectiu: promocionar, informar, educar o inspirar.<\/li>\n\n\n\n<li>La import\u00e0ncia d\u2019un \u00fanic missatge principal.<\/li>\n\n\n\n<li>An\u00e0lisi d\u2019exemples d\u2019aparadors nadalencs: encerts i errors habituals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00f2dul 2. Disseny i composici\u00f3: de la idea al concepte visual<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com escollir un concepte creatiu nadalenc adaptat a la farm\u00e0cia.<\/li>\n\n\n\n<li>Paletes de colors i combinacions que transmetin l\u2019esperit nadalenc sense saturar l\u2019espai.<\/li>\n\n\n\n<li>Composici\u00f3 visual: equilibri, jerarquia, proporcions i punts focals.<\/li>\n\n\n\n<li>Com distribuir els productes, els cartells i els elements decoratius.<\/li>\n\n\n\n<li>Com adaptar la proposta a aparadors grans, petits o amb poca profunditat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00f2dul 3. Eines, materials i recursos pr\u00e0ctics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Materials econ\u00f2mics i f\u00e0cils d\u2019aconseguir: cartr\u00f3, cartolina, fusta, paper i teixits.<\/li>\n\n\n\n<li>Com reutilitzar materials i decoracions d\u2019altres campanyes.<\/li>\n\n\n\n<li>Creaci\u00f3 de volums, bases, al\u00e7ades i petits elements decoratius.<\/li>\n\n\n\n<li>Com utilitzar els productes com a protagonistes de la composici\u00f3.<\/li>\n\n\n\n<li>Il\u00b7luminaci\u00f3, suports i recursos per millorar el resultat amb un pressupost ajustat.<\/li>\n\n\n\n<li>Eines digitals i intel\u00b7lig\u00e8ncia artificial com a suport per generar idees i refer\u00e8ncies visuals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00f2dul 4. Planificaci\u00f3, muntatge i aplicaci\u00f3 pr\u00e0ctica<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com preparar una proposta abans de comen\u00e7ar el muntatge.<\/li>\n\n\n\n<li>Elaboraci\u00f3 de la llista de materials, definici\u00f3 del pressupost i organitzaci\u00f3 del temps.<\/li>\n\n\n\n<li>Proc\u00e9s de muntatge pas a pas: fons, estructures, productes, decoraci\u00f3 i comunicaci\u00f3 visual.<\/li>\n\n\n\n<li>Com evitar els errors habituals: exc\u00e9s d\u2019elements, missatges duplicats i productes poc visibles.<\/li>\n\n\n\n<li>Cas pr\u00e0ctic: desenvolupament d\u2019una proposta d\u2019aparador de Nadal per a una farm\u00e0cia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Inscripcions obertes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong> 18 de novembre de 2026<br><strong>Horari:<\/strong> de 10 a 14 h ONLINE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><span style=\"text-decoration: underline\"><a href=\"https:\/\/fefac.bitrix24.site\/aparadorismenadal\/\" target=\"_blank\" rel=\"noreferrer noopener\">ENLLA\u00c7 D\u2019INSCRIPCI\u00d3<\/a><\/span><\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Un cop realitzada la inscripci\u00f3, cal enviar a fefac@fefac.cat el resguard del pagament del curs 70 euros (no socis) o 50 euros (socis de la FEFAC) realitzat en el n\u00famero de compte seg\u00fcent: ES32 2100 0842 3102 0056 0336 <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline\">La tarda abans de l\u2019inici del curs, les persones inscrites rebran per correu electr\u00f2nic l\u2019enlla\u00e7 d\u2019acc\u00e9s. Es recomana revisar la carpeta de spam.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Nadal \u00e9s una oportunitat per donar visibilitat als productes de temporada, inspirar idees de regal i refor\u00e7ar la imatge de la farm\u00e0cia. Per aprofitar aquest potencial, \u00e9s important dissenyar un aparador que capti l\u2019atenci\u00f3, transmeti un missatge clar i connecti amb els usuaris.<\/p>\n","protected":false},"author":2313,"featured_media":243349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[2066,10,11,12,13,14,15,116,251],"tags":[124,819,1322,1585,2212,2213,2219,2220,2468],"class_list":["post-243341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-actualitat","category-empresarials","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-formacio","category-reflexions-de-junta","tag-formacio","tag-aparadorisme","tag-aparadors","tag-taller","tag-benvistbcn","tag-anna-roser","tag-crear","tag-practic","tag-tardor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apr\u00e8n a crear un aparador de Nadal professional a la teva farm\u00e0cia amb aquesta formaci\u00f3 online (18 de novembre de 10 a 14 h).<\/title>\n<meta name=\"description\" content=\"El Nadal \u00e9s una oportunitat per donar visibilitat als productes de temporada, inspirar idees de regal i refor\u00e7ar la imatge de la farm\u00e0cia. 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