{"id":4769,"date":"2014-04-25T13:04:35","date_gmt":"2014-04-25T13:04:35","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=4769"},"modified":"2014-04-25T13:04:35","modified_gmt":"2014-04-25T13:04:35","slug":"la-crisi-ha-portat-les-farmcies-a-canviar-la-seva","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/","title":{"rendered":"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar"},"content":{"rendered":"<p>Les dificultats econ&ograve;miques han portat les farm&agrave;cies a variar la seva pol&iacute;tica d&rsquo;estocs, amb una modificaci&oacute; dels seus h&agrave;bits d&rsquo;aprovisionament. Aix&iacute; ho ha comprovat la companyia Natraceutical, propiet&agrave;ria del laboratori Fort&eacute; Pharma, a trav&eacute;s de l&rsquo;evoluci&oacute; de les seves vendes.<\/p>\n<p>Tradicionalment, les principals compres de productes per al control del pes i de salut es concentraven en el primer i el tercer trimestre, respectivament, durant les campanyes de pre-vendes. Durant aquestes &egrave;poques, pr&egrave;vies a l&rsquo;estiu i la tardor, les farm&agrave;cies es veuen beneficiades de millors condicions de compra i descomptes que ofereixen els laboratoris.<\/p>\n<p>No obstant aix&ograve;, la tend&egrave;ncia ha canviat i, en l&rsquo;actualitat, s&rsquo;ha produ&iuml;t una &lsquo;desestacionalitzaci&oacute;&rsquo;, &eacute;s a dir, que les farm&agrave;cies realitzen comandes de menys volum i m&eacute;s sostingudes en el temps. Aix&iacute; ho ha pogut comprovar Fort&eacute; Pharma, que ha vist reduir un 6% la seva xifra de negocis durant el primer trimestre d&rsquo;aquest any. Malgrat aix&ograve;, el laboratori explica a FEFAC que espera recuperar la facturaci&oacute; i, a finals d&rsquo;any, obtenir uns resultats de vendes positius.<\/p>\n<p>El mercat espanyol representa el 18% de les vendes d&rsquo;aquest laboratori, que ven principalment els seus productes a Fran&ccedil;a. Els productes per al control del pes s&oacute;n els que tenen m&eacute;s vendes (concentren el 80% de la facturaci&oacute; total del laboratori). La gama de salut suposa el 11% de la seva xifra de negocis i la de bellesa el 9%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les dificultats econ&ograve;miques han portat les farm&agrave;cies a variar la seva pol&iacute;tica d&rsquo;estocs, amb una modificaci&oacute; dels seus h&agrave;bits d&rsquo;aprovisionament. Aix&iacute; ho ha comprovat la companyia Natraceutical, propiet&agrave;ria del laboratori [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[18,11,12,13,14,15],"tags":[424],"class_list":["post-4769","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-gestio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Les dificultats econ&ograve;miques han portat les farm&agrave;cies a variar la seva pol&iacute;tica d&rsquo;estocs, amb una modificaci&oacute; dels seus h&agrave;bits d&rsquo;aprovisionament. Aix&iacute; ho ha comprovat la companyia Natraceutical, propiet&agrave;ria del laboratori [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/\" \/>\n<meta property=\"og:site_name\" content=\"FEFAC\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T13:04:35+00:00\" \/>\n<meta name=\"author\" content=\"qabh859\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"qabh859\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/\"},\"author\":{\"name\":\"qabh859\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\"},\"headline\":\"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar\",\"datePublished\":\"2014-04-25T13:04:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/\"},\"wordCount\":303,\"keywords\":[\"gesti\u00f3\"],\"articleSection\":[\"General\",\"FEFAC\",\"AFB\",\"AFET\",\"AFELL\",\"AGFE\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/\",\"name\":\"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar - FEFAC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#website\"},\"datePublished\":\"2014-04-25T13:04:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#website\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/\",\"name\":\"FEFAC\",\"description\":\"Federaci\u00f3 d&#039;Associacions de Farm\u00e0cies de Catalunya\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\",\"name\":\"qabh859\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/author\\\/qabh859\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar - FEFAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/","og_locale":"ca_ES","og_type":"article","og_title":"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar - FEFAC","og_description":"Les dificultats econ&ograve;miques han portat les farm&agrave;cies a variar la seva pol&iacute;tica d&rsquo;estocs, amb una modificaci&oacute; dels seus h&agrave;bits d&rsquo;aprovisionament. Aix&iacute; ho ha comprovat la companyia Natraceutical, propiet&agrave;ria del laboratori [&hellip;]","og_url":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/","og_site_name":"FEFAC","article_published_time":"2014-04-25T13:04:35+00:00","author":"qabh859","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"qabh859","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/#article","isPartOf":{"@id":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/"},"author":{"name":"qabh859","@id":"https:\/\/fefac.cat\/empresarial\/#\/schema\/person\/03012b2506772bd65738ce781a3947f7"},"headline":"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar","datePublished":"2014-04-25T13:04:35+00:00","mainEntityOfPage":{"@id":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/"},"wordCount":303,"keywords":["gesti\u00f3"],"articleSection":["General","FEFAC","AFB","AFET","AFELL","AGFE"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/","url":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/","name":"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar - FEFAC","isPartOf":{"@id":"https:\/\/fefac.cat\/empresarial\/#website"},"datePublished":"2014-04-25T13:04:35+00:00","author":{"@id":"https:\/\/fefac.cat\/empresarial\/#\/schema\/person\/03012b2506772bd65738ce781a3947f7"},"breadcrumb":{"@id":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fefac.cat\/empresarial\/la-crisi-ha-portat-les-farmcies-a-canviar-la-seva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fefac.cat\/empresarial\/"},{"@type":"ListItem","position":2,"name":"La crisi ha portat les farm\u00e0cies a canviar la seva forma de comprar"}]},{"@type":"WebSite","@id":"https:\/\/fefac.cat\/empresarial\/#website","url":"https:\/\/fefac.cat\/empresarial\/","name":"FEFAC","description":"Federaci\u00f3 d&#039;Associacions de Farm\u00e0cies de Catalunya","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fefac.cat\/empresarial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/fefac.cat\/empresarial\/#\/schema\/person\/03012b2506772bd65738ce781a3947f7","name":"qabh859","url":"https:\/\/fefac.cat\/empresarial\/author\/qabh859\/"}]}},"_links":{"self":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/posts\/4769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/comments?post=4769"}],"version-history":[{"count":0,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/posts\/4769\/revisions"}],"wp:attachment":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/media?parent=4769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/categories?post=4769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/tags?post=4769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}