{"id":4841,"date":"2014-05-30T15:35:46","date_gmt":"2014-05-30T15:35:46","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=4841"},"modified":"2014-05-30T15:35:46","modified_gmt":"2014-05-30T15:35:46","slug":"les-7-claus-del-mrqueting-digital-a-les-farmcies","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/les-7-claus-del-mrqueting-digital-a-les-farmcies\/","title":{"rendered":"Les 7 claus del m\u00e0rqueting digital a les farm\u00e0cies"},"content":{"rendered":"

Perquè la teva política de màrqueting digital tingui un retorn, cal que funcionin aquests aspectes: Estratègia, Estructura, Sistemes, Equip, Estil, Habilitats i Objectius clars.<\/strong><\/p>\n

    \n
  1. Estratègia. Ha d’anar alineada amb l’estratègia de l’organització, i cal disposar d’un pressupost adequat per invertir en màrqueting digital.<\/li>\n
  2. Estructura. És necessari adequar-la a l’estratègia de màrqueting digital: disposar de l’equip de persones que s’hi dedicarà i fixar com reestructuraran les seves tasques per poder fer-ho.<\/li>\n
  3. Sistemes. Cal implantar processos i procediments específics per al desenvolupament d’aquesta àrea.<\/li>\n
  4. Equip. Cal preguntar-se si el personal de la farmàcia està preparat per assumir aquesta tasca i si cal contractar algú intern o subcontractar el servei.<\/li>\n
  5. Estil de l’organització, que haurà de possibilitar la incorporació de l’estratègia de màrqueting digital en el dia a dia.<\/li>\n
  6. Habilitats, tant de l’organització com dels membres de l’equip que desenvoluparan la tasca.<\/li>\n
  7. Objectius. S’han de tenir molt clars i ben definits els objectius, que inclouen valors i cultura d’empresa.<\/li>\n<\/ol>\n

    Aquestes claus són analitzades al llibre Digital Marketing. Strategy Implementation and Practice de Dave Chaffey i Fiona Ellis-Chadwick.<\/p>\n

    Si estàs interessat en avançar en la teva estratègia de màrqueting digital, segur que t’interessarà la Jornada de Gestió Empresarial d’Oficina de Farmàcia dels pròxims dies 13 i 14 de juny: Comunicació 2.0 i gestió de promocions, pròximes sessions de les Jornades d’Esade<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Perquè la teva política de màrqueting digital tingui un retorn, cal que funcionin aquests aspectes: Estratègia, Estructura, Sistemes, Equip, Estil, Habilitats i Objectius clars. Estratègia. Ha d’anar alineada amb l’estratègia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[11,12,13,14,15],"tags":[483],"class_list":["post-4841","post","type-post","status-publish","format-standard","hentry","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-marqueting-digital"],"yoast_head":"\nLes 7 claus del m\u00e0rqueting digital a les farm\u00e0cies - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/les-7-claus-del-mrqueting-digital-a-les-farmcies\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 7 claus del m\u00e0rqueting digital a les farm\u00e0cies - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Perquè la teva política de màrqueting digital tingui un retorn, cal que funcionin aquests aspectes: Estratègia, Estructura, Sistemes, Equip, Estil, Habilitats i Objectius clars. Estratègia. 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