{"id":5117,"date":"2014-10-15T13:52:23","date_gmt":"2014-10-15T13:52:23","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=5117"},"modified":"2014-10-15T13:52:23","modified_gmt":"2014-10-15T13:52:23","slug":"cal-gestionar-b-la-presncia-de-loficina-de-farm","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/cal-gestionar-b-la-presncia-de-loficina-de-farm\/","title":{"rendered":"Cal gestionar b\u00e9 la pres\u00e8ncia de l\u2019oficina de farm\u00e0cia a internet perqu\u00e8 sigui rendible"},"content":{"rendered":"

El 9% de les oficines de farmàcia a Espanya, és a dir, 1.904, tenen presència a internet, segons un estudi realitzat per la consultora Evolufarma.<\/p>\n

A part de que el percentatge de farmàcies que actuen a la xarxa és millorable, la seva presència també ho és, ja que, segons afirma Luis Arimany, responsable d’Evofarma, hi estan invertint i s’hi estan fent coses, però “sense massa sentit”.<\/p>\n

Segons l’estudi, el nombre de farmàcies amb pàgines web és de 1.790. El 43% inclouen un email de contacte, però la resta no. Només el 27% té localitzable fàcilment el telèfon de contacte.<\/p>\n

Respecte el comerç digital, 350 tenen botiga on line<\/em> i 413 tenen bloc. Sobre les visites, 7 de cada 10 farmàcies amb web no apareixen al Google. Pel que fa a les xarxes socials, 822 farmàcies tenen compte a FacebooK, però només 34 farmàcies superen els 2.000 fans. Les farmàcies amb perfil a Twitter són unes 604, amb una mitjana de seguidors de 369, tot i que el 35% no supera els 100 i el 72% publica menys d’un tweet<\/em> al dia.<\/p>\n

Segons Arimany, l’objectiu d’estar a internet ha de ser generar vendes, cosa que no s’està fent en general. “Hi ha una manca de professionalitat, mostra d’això és la falta de contacte en les pàgines web. Les farmàcies no han entès per a què són les xarxes socials, les fan sevir per publicar promocions i només l’1% porta al seu web. Es fa malament”, afirma. Malgrat això, “hi ha espai per a l’optimisme en el tema digital. Hi ha moltes oportunitats per fer coses”, afegeix.<\/p>\n

Font: IM Farmacias<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El 9% de les oficines de farmàcia a Espanya, és a dir, 1.904, tenen presència a internet, segons un estudi realitzat per la consultora Evolufarma. 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