{"id":5402,"date":"2015-02-11T13:00:31","date_gmt":"2015-02-11T13:00:31","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=5402"},"modified":"2015-02-11T13:00:31","modified_gmt":"2015-02-11T13:00:31","slug":"el-mercat-farmacutic-lany-2014-augment-grcies","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-mercat-farmacutic-lany-2014-augment-grcies\/","title":{"rendered":"El mercat farmac\u00e8utic l\u2019any 2014 augment\u00e0 gr\u00e0cies als gen\u00e8rics i els Consumer Health"},"content":{"rendered":"<p>El mercat farmac&egrave;utic total ha crescut en l&rsquo;&uacute;ltim any un 1,9% en valors i un 1,6% en unitats, segons publica la companyia d&rsquo;estudis de mercat hmR-Health Market Research.<\/p>\n<p>Els medicaments de prescripci&oacute; han viscut un augment anual del 1,1% (valors) i del 1,7% (unitats). Tot i que els de marca han patit una baixada del -0,6% i el -1,9%, els gen&egrave;rics van cr&eacute;ixer un 7,8% i 6,4%. De fet, aquestes especialitats van assolir la major quota del mercat dels &uacute;ltims dos anys, amb un 20,3% en valors, i un 38,87% en unitats.<\/p>\n<p>Els productes <em>Consumer Health<\/em> (que inclouen OTC i suplements; <em>personal care<\/em>, i higiene oral i <em>patient care<\/em> i nutrici&oacute;, segons hmR-Health) van experimentar un creixement del 4,2% en facturaci&oacute; i un 1,5% en volum.<\/p>\n<p><strong>Font: El Farmac&eacute;utico<\/strong><\/p>\n<p><strong><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/taula%20mercat%20farmaceutic.JPG\" style=\"height:293px; width:500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercat farmac&egrave;utic total ha crescut en l&rsquo;&uacute;ltim any un 1,9% en valors i un 1,6% en unitats, segons publica la companyia d&rsquo;estudis de mercat hmR-Health Market Research. Els medicaments [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[21,334,1277],"class_list":["post-5402","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-despesa-farmaceutica","tag-facturacio","tag-generics-consumer-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El mercat farmac\u00e8utic l\u2019any 2014 augment\u00e0 gr\u00e0cies als gen\u00e8rics i els Consumer Health - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/el-mercat-farmacutic-lany-2014-augment-grcies\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercat farmac\u00e8utic l\u2019any 2014 augment\u00e0 gr\u00e0cies als gen\u00e8rics i els Consumer Health - FEFAC\" \/>\n<meta property=\"og:description\" content=\"El mercat farmac&egrave;utic total ha crescut en l&rsquo;&uacute;ltim any un 1,9% en valors i un 1,6% en unitats, segons publica la companyia d&rsquo;estudis de mercat hmR-Health Market Research. 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