{"id":6332,"date":"2016-03-08T12:47:08","date_gmt":"2016-03-08T12:47:08","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6332"},"modified":"2016-03-08T12:47:08","modified_gmt":"2016-03-08T12:47:08","slug":"infarma-claus-per-apropar-la-farmcia-al-pacient","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/infarma-claus-per-apropar-la-farmcia-al-pacient\/","title":{"rendered":"INFARMA: Claus per apropar la farm\u00e0cia al pacient"},"content":{"rendered":"<p>El president de FEFAC, Antoni Torres, ha pronunciat aquest mat&iacute; una confer&egrave;ncia a Infarma sobre com apropar l&rsquo;oficina de farm&agrave;cia al pacient. Durant la xerrada, organitzada per Alphega Farma, ha ofert les claus per atreure usuaris i mantenir-los.<\/p>\n<p>El primer pas per assolir-ho &eacute;s tenir el prop&ograve;sit de canviar, doncs uns resultats diferents nom&eacute;s s&rsquo;aconsegueixen fent les coses d&rsquo;una altra manera. Segons l&rsquo;opini&oacute; de Torres, aquest canvi &eacute;s necessari, doncs la societat ha canviat i la farm&agrave;cia ha de trobar la manera de ser-li &uacute;til al ciutad&agrave;, que no nom&eacute;s vol estar sa, sin&oacute; que aspira a sentir-se b&eacute;.<\/p>\n<p>La farm&agrave;cia que vulgui iniciar el canvi, ha de preguntar-se si vol ser &lsquo;una&rsquo; farm&agrave;cia, o &lsquo;la&rsquo; farm&agrave;cia, i a partir d&rsquo;aqu&iacute; ha de trobar en qu&egrave; diferenciar-se. Con&egrave;ixer el punt de partida &eacute;s fonamental, &eacute;s a dir, els processos, equip i mitjans amb els que es compta, per tal de poder-los reorientar.<\/p>\n<p>El president de FEFAC aposta per analitzar profundament l&rsquo;entorn de la farm&agrave;cia, ja sigui l&rsquo;organitzaci&oacute; interna, preguntant al personal, com el que es refereix a l&rsquo;usuari. Per con&egrave;ixer aquest adequadament, tant les seves necessitats com satisfacci&oacute; davant el servei que rep, recomana l&rsquo;elaboraci&oacute; d&rsquo;enquestes.<\/p>\n<p>Per Torres, &eacute;s clau a l&rsquo;hora d&rsquo;oferir quelcom &uacute;til al ciutad&agrave; saber diferenciar-se, afegir valor a tot el que es fa i fomentar la relaci&oacute; a llarg termini amb l&rsquo;usuari.<\/p>\n<p><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/Torres%20a%20infarma.jpg\" style=\"width: 600px; height: 356px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El president de FEFAC, Antoni Torres, ha pronunciat aquest mat&iacute; una confer&egrave;ncia a Infarma sobre com apropar l&rsquo;oficina de farm&agrave;cia al pacient. Durant la xerrada, organitzada per Alphega Farma, ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14],"tags":[248,348,424],"class_list":["post-6332","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","tag-infarma","tag-serveis-professionals","tag-gestio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INFARMA: Claus per apropar la farm\u00e0cia al pacient - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/infarma-claus-per-apropar-la-farmcia-al-pacient\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFARMA: Claus per apropar la farm\u00e0cia al pacient - FEFAC\" \/>\n<meta property=\"og:description\" content=\"El president de FEFAC, Antoni Torres, ha pronunciat aquest mat&iacute; una confer&egrave;ncia a Infarma sobre com apropar l&rsquo;oficina de farm&agrave;cia al pacient. 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