{"id":6335,"date":"2016-03-08T18:00:04","date_gmt":"2016-03-08T18:00:04","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6335"},"modified":"2016-03-08T18:00:04","modified_gmt":"2016-03-08T18:00:04","slug":"la-presncia-de-la-farmcia-a-internet-s-encara-e","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/la-presncia-de-la-farmcia-a-internet-s-encara-e\/","title":{"rendered":"La pres\u00e8ncia de la farm\u00e0cia a internet \u00e9s encara escassa"},"content":{"rendered":"

Un estudi sobre la presència digital de la farmàcia a Espanya, elaborat per Evolufarma, revela que 3.159 farmàcies es troben a internet. L’informe, patrocinat per Boiron i Pfizer, fet amb la col·laboració de Naturlíder, ha posat de manifest que les farmàcies amb web són 2.723, 52% més que fa dos anys, quan es va realitzar la primera edició de l’estudi.<\/p>\n

Pel que fa a les xarxes socials, s’han detectat 766 farmàcies amb bloc, 894 amb presència a Twitter i 944 a Facebook. Cal destacar que n’hi ha 347 a aquesta xarxa social però de manera irregular, és a dir, amb perfil personal i no pas professional. Respecte les botigues online de medicaments, n’hi ha 217, tot i que 3 no estan acreditades per fer-ho.<\/p>\n

Els autors de l’estudi consideren que hi ha barreres normatives al sector de la farmàcia que dificulten la seva expansió a internet, doncs tenen limitades per exemple les activitats de promoció. A més, aquestes traves es veuen agreujades per la variabilitat de la normativa en funció de la comunitat autònoma.<\/p>\n

El següent quadre resumeix les principals dades de l’estudi:<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Un estudi sobre la presència digital de la farmàcia a Espanya, elaborat per Evolufarma, revela que 3.159 farmàcies es troben a internet. 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