{"id":6339,"date":"2016-03-10T07:27:43","date_gmt":"2016-03-10T07:27:43","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6339"},"modified":"2016-03-10T07:27:43","modified_gmt":"2016-03-10T07:27:43","slug":"com-crear-una-marca-de-farmcia-experincia-dxi","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/com-crear-una-marca-de-farmcia-experincia-dxi\/","title":{"rendered":"Com crear una marca de farm\u00e0cia: Experi\u00e8ncia d\u2019\u00e8xit"},"content":{"rendered":"<p>Una de les taules rodones d&rsquo;Infarma amb m&eacute;s &egrave;xit d&rsquo;assist&egrave;ncia va ser la titulada &ldquo;Enamora al cliente en 6 pasos&rdquo;, patrocinada per Almirall. Francisco Cobo, titular de la Farmacia Quintalegre, de Granada, va explicar el proc&eacute;s de canvi de marca.<\/p>\n<p>Tal com va explicar, la marca &eacute;s la imatge que el p&uacute;blic percep de la farm&agrave;cia, que la diferencia de la resta. La primera fase &eacute;s el branding, &eacute;s a dir, la creaci&oacute; de la marca, que ha de respondre a la pregunta &lsquo;quina farm&agrave;cia vull ser?&rsquo;<\/p>\n<p>La segona fase &eacute;s comunicar la marca, i portar-la a tots els &agrave;mbits de la farm&agrave;cia. &ldquo;Fer una marca va molt m&eacute;s enll&agrave; de fer una reforma&rdquo;, va afirmar.<\/p>\n<p>En la cerca de nom de la farm&agrave;cia, Cobos recomana que sigui intu&iuml;tiu, que es reconegui f&agrave;cilment, que es diferenci&iuml; de la resta, que sigui f&agrave;cil de recordar decidir el domini de la web.<\/p>\n<p>El logo i la tipografia tamb&eacute; s&oacute;n importants, doncs cada tipus de lletra, forma i color transmeten informaci&oacute; de la farm&agrave;cia. En el cas de la Farmacia Quintalegre, transmet professionalitat, fiabilitat, senzillesa, proximitat i calidesa:<\/p>\n<p><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/logo%20quintalegre.jpg\" style=\"width: 555px; height: 154px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>Un cop definit el concepte de marca, cal aplicar-la a tot, comen&ccedil;ant per la fa&ccedil;ana, el producte propi, les bates del personal, material de promoci&oacute;, la web etc. &ldquo;Tots els elements de la far<span style=\"line-height: 1.6em;\">m&agrave;cia han de refor&ccedil;ar la nostra marca&rdquo;, explica Cobo.<\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/fa%C3%A7ana.JPG\" style=\"width: 505px; height: 169px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/imatges%20farmacia%20vistalegre.jpg\" style=\"width: 467px; height: 532px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>El titular de la farm&agrave;cia va afirmar que en tot el proc&eacute;s van comptar amb l&rsquo;ajut de professionals especialitzats.<\/p>\n<p>Trobareu la presentaci&oacute; que va realitzar a Infarma&nbsp;a trav&eacute;s del seg&uuml;ent enlla&ccedil;: <a href=\"http:\/\/www.slideshare.net\/fcobo1979\/as-creamos-la-marca-farmacia-quintalegre-granada\"><strong>Creaci&oacute;n de marca. Francisco Cobo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les taules rodones d&rsquo;Infarma amb m&eacute;s &egrave;xit d&rsquo;assist&egrave;ncia va ser la titulada &ldquo;Enamora al cliente en 6 pasos&rdquo;, patrocinada per Almirall. Francisco Cobo, titular de la Farmacia Quintalegre, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[248,424,713],"class_list":["post-6339","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-infarma","tag-gestio","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crear una marca de farm\u00e0cia: Experi\u00e8ncia d\u2019\u00e8xit - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/com-crear-una-marca-de-farmcia-experincia-dxi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com crear una marca de farm\u00e0cia: Experi\u00e8ncia d\u2019\u00e8xit - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Una de les taules rodones d&rsquo;Infarma amb m&eacute;s &egrave;xit d&rsquo;assist&egrave;ncia va ser la titulada &ldquo;Enamora al cliente en 6 pasos&rdquo;, patrocinada per Almirall. 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