{"id":6342,"date":"2016-03-11T12:23:13","date_gmt":"2016-03-11T12:23:13","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6342"},"modified":"2016-03-11T12:23:13","modified_gmt":"2016-03-11T12:23:13","slug":"consells-perqu-lespai-i-la-disposici-dels-produ","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/consells-perqu-lespai-i-la-disposici-dels-produ\/","title":{"rendered":"Consells perqu\u00e8 l\u2019espai i la disposici\u00f3 dels productes motivin la compra"},"content":{"rendered":"

Hector Arjona, expert en retail, i amb experiència en establiments com Sephora o Ikea, va participar a la taula rodona d’Infarma titulada “Enamora al cliente en 6 pasos”, patrocinada per Almirall, per oferir idees sobre com crear espais que atreguin al client i motivin la compra. Us en resumim algunes:<\/p>\n

– El producte s’ha de poder provar, posant a disposició dels usuaris testers.<\/p>\n

– Posar una font d’aigua.<\/p>\n

– Treballar tots els sentits: que la farmàcia tingui una fragància pròpia, que soni una música que transmeti l’essència de la farmàcia.<\/p>\n

– A la zona d’entrada l’usuari ha de trobar promocions.<\/p>\n

– Fer servir la il·luminació per dirigir el tràfic.<\/p>\n

– Els productes, ben distribuïts per categories.<\/p>\n

– Posar diverses unitats del mateix producte (30 cm com a mínim ocupats pel mateix producte).<\/p>\n

– Simplificar els expositors, que no hi hagi una saturació de productes de diferents marques.<\/p>\n

– Tenir present el calendari i els esdeveniments socials de la ciutat.<\/p>\n

– Tenir en compte l’alçada on es situen els productes (l’usuari mira sobretot el que té situat a l’alçada de les espatlles i els genolls).<\/p>\n

– Canviar l’ordre els productes cada dues o tres setmanes, en funció de les vendes. Sobretot canviar els que no es venen.<\/p>\n

– Confiar el professionals especialitzats que facin aquesta tasca o assignar-la a algú de l’equip que ho pugui fer correctament.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hector Arjona, expert en retail, i amb experiència en establiments com Sephora o Ikea, va participar a la taula rodona d’Infarma titulada “Enamora al cliente en 6 pasos”, patrocinada per […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[248,424,532],"class_list":["post-6342","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-infarma","tag-gestio","tag-retail"],"yoast_head":"\nConsells perqu\u00e8 l\u2019espai i la disposici\u00f3 dels productes motivin la compra - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/consells-perqu-lespai-i-la-disposici-dels-produ\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consells perqu\u00e8 l\u2019espai i la disposici\u00f3 dels productes motivin la compra - 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