{"id":6366,"date":"2016-03-22T13:53:27","date_gmt":"2016-03-22T13:53:27","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6366"},"modified":"2016-03-22T13:53:27","modified_gmt":"2016-03-22T13:53:27","slug":"el-canal-farmcia-s-el-segon-en-la-venda-de-cosm","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\/","title":{"rendered":"El canal farm\u00e0cia \u00e9s el segon en la venda de cosm\u00e8tics"},"content":{"rendered":"<p>El mercat de la cosm&egrave;tica ha crescut a Espanya despr&eacute;s de 8 anys de caigudes, segons dades de la patronal Stanpa presentats la setmana passada.<\/p>\n<p>Aquest sector va cr&eacute;ixer l&rsquo;any passat un 1,5% respecte el 2014. La farm&agrave;cia &eacute;s un dels canals on m&eacute;s creix, amb un augment del 3,7%. Segons afirma la directora general de Stanpa, Val D&iacute;ez, &ldquo;la farm&agrave;cia ha despertat en els darrers anys i ara ocupa un lloc important en el mercat de la cosm&egrave;tica&rdquo;.<\/p>\n<p>L&rsquo;oficina de farm&agrave;cia &eacute;s el segon canal en vendes, amb el 21,7% del total del mercat de la cosm&egrave;tica, situant-se al darrere del gran consum (47,2%). En tercer lloc es troba el canal selectiu (els productes es distribueixen en punts de venda concrets).<\/p>\n<p>Espanya &eacute;s el cinqu&egrave; pa&iacute;s de la Uni&oacute; Europea pel que fa al consum d&rsquo;aquest mercat. la despesa mitjana per persona en productes de perfumeria i cosm&egrave;tica &eacute;s de 139 euros l&rsquo;any, per sobre de la mitjana europea, que es troba en els 120 euros.<\/p>\n<p>Productes m&eacute;s venuts (tenint en compte tots els canals):<\/p>\n<ul>\n<li>Dermocosm&egrave;tics (28%).<\/li>\n<li>Cura personal (25%).<\/li>\n<li>Perfums (19%).<\/li>\n<li>Cabell (19%).<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/Venda%20per%20canals%20Dades%20Stanpa%202015.JPG\" style=\"width: 608px; height: 411px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p><strong>Font: IM Farmacias<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercat de la cosm&egrave;tica ha crescut a Espanya despr&eacute;s de 8 anys de caigudes, segons dades de la patronal Stanpa presentats la setmana passada. Aquest sector va cr&eacute;ixer l&rsquo;any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[11,12,13,14,15],"tags":[67,849],"class_list":["post-6366","post","type-post","status-publish","format-standard","hentry","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-cosmetica","tag-stanpa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El canal farm\u00e0cia \u00e9s el segon en la venda de cosm\u00e8tics - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El canal farm\u00e0cia \u00e9s el segon en la venda de cosm\u00e8tics - FEFAC\" \/>\n<meta property=\"og:description\" content=\"El mercat de la cosm&egrave;tica ha crescut a Espanya despr&eacute;s de 8 anys de caigudes, segons dades de la patronal Stanpa presentats la setmana passada. Aquest sector va cr&eacute;ixer l&rsquo;any [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fefac.cat\/empresarial\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\/\" \/>\n<meta property=\"og:site_name\" content=\"FEFAC\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-22T13:53:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/Venda%20per%20canals%20Dades%20Stanpa%202015.JPG\" \/>\n<meta name=\"author\" content=\"qabh859\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"qabh859\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\\\/\"},\"author\":{\"name\":\"qabh859\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\"},\"headline\":\"El canal farm\u00e0cia \u00e9s el segon en la venda de cosm\u00e8tics\",\"datePublished\":\"2016-03-22T13:53:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\\\/\"},\"wordCount\":233,\"image\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.fefac.cat\\\/intranet\\\/noticies\\\/_userfiles\\\/images\\\/Venda%20per%20canals%20Dades%20Stanpa%202015.JPG\",\"keywords\":[\"cosm\u00e8tica\",\"Stanpa\"],\"articleSection\":[\"FEFAC\",\"AFB\",\"AFET\",\"AFELL\",\"AGFE\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\\\/\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-canal-farmcia-s-el-segon-en-la-venda-de-cosm\\\/\",\"name\":\"El canal farm\u00e0cia \u00e9s el segon en la venda de cosm\u00e8tics - 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