{"id":6367,"date":"2016-03-22T14:00:34","date_gmt":"2016-03-22T14:00:34","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6367"},"modified":"2016-03-22T14:00:34","modified_gmt":"2016-03-22T14:00:34","slug":"el-51-de-farmcies-t-un-rol-passiu-en-la-dispens","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-51-de-farmcies-t-un-rol-passiu-en-la-dispens\/","title":{"rendered":"El 51% de farm\u00e0cies t\u00e9 un rol passiu en la dispensaci\u00f3 de dermocosm\u00e8tica"},"content":{"rendered":"<p>El Comit&egrave; de Cosm&egrave;tics (COCOS) de la Asociaci&oacute;n para el Autocuidado de la Salud (Anefp) ha fet un estudi a un miler de farm&agrave;cies sobre la seva activitat en dermocosm&egrave;tica. Els resultats m&eacute;s destacats s&oacute;n els seg&uuml;ents:<\/p>\n<ul>\n<li>El 93% de farm&agrave;cies treballen productes de cosm&egrave;tica facial, el 89%, cosm&egrave;tica corporal i el 85% productes d&rsquo;higiene bucal.<\/li>\n<li>El 26% de farm&agrave;cies no disposa de productes d&rsquo;educaci&oacute; sexual i higiene &iacute;ntima.<\/li>\n<li>El 69% de les farm&agrave;cies ofereix serveis professionals. El m&eacute;s habitual &eacute;s el de nutrici&oacute; (44%), seguit de pressi&oacute; arterial (43%) i control de pes (38%).<\/li>\n<li>El 12% ofereix servei de diagn&ograve;stic de la pell.<\/li>\n<li>El 19% de farm&agrave;cies ven online productes de dermocosm&egrave;tica i higiene.<\/li>\n<li>En el 51% dels casos, el farmac&egrave;utic t&eacute; un rol passiu en la dispensaci&oacute; de dermocosm&egrave;tica.<\/li>\n<li>El 25% de farm&agrave;cies disposa de pantalles digitals.<\/li>\n<li>El 69% dels farmac&egrave;utics estan interessats en formar els seus equips sobre dermocosm&egrave;tica i productes per a la cura personal.<\/li>\n<li>El 84% rep formaci&oacute; relativa a dermocosm&egrave;tica.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Basant-se en els resultats de l&rsquo;enquesta, l&rsquo;Anefp realitza les seg&uuml;ents conclusions:<\/p>\n<ul>\n<li>La farm&agrave;cia ha de tenir un paper m&eacute;s actiu en la recomanaci&oacute; professional amb productes de dermocosm&egrave;tica. Ho pot assolir potenciant la formaci&oacute;.<\/li>\n<li>&Eacute;s necessari disposar d&rsquo;un ventall ampli de productes adequats al seu entorn s&ograve;cio-econ&ograve;mic si es vol cr&eacute;ixer en aquest mercat. Els productes han d&rsquo;estar ben visibles.<\/li>\n<li>Cal aprofitar les oportunitats que suposa la venda online de productes no subjectes a recepta.<\/li>\n<li>La categoria de salut sexual pot ser una via de creixement.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El Comit&egrave; de Cosm&egrave;tics (COCOS) de la Asociaci&oacute;n para el Autocuidado de la Salud (Anefp) ha fet un estudi a un miler de farm&agrave;cies sobre la seva activitat en dermocosm&egrave;tica. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[41,458],"class_list":["post-6367","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-anefp","tag-dermocosmetica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 51% de farm\u00e0cies t\u00e9 un rol passiu en la dispensaci\u00f3 de dermocosm\u00e8tica - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/el-51-de-farmcies-t-un-rol-passiu-en-la-dispens\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 51% de farm\u00e0cies t\u00e9 un rol passiu en la dispensaci\u00f3 de dermocosm\u00e8tica - FEFAC\" \/>\n<meta property=\"og:description\" content=\"El Comit&egrave; de Cosm&egrave;tics (COCOS) de la Asociaci&oacute;n para el Autocuidado de la Salud (Anefp) ha fet un estudi a un miler de farm&agrave;cies sobre la seva activitat en dermocosm&egrave;tica. 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