{"id":6609,"date":"2016-06-27T14:37:16","date_gmt":"2016-06-27T14:37:16","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6609"},"modified":"2016-06-27T14:37:16","modified_gmt":"2016-06-27T14:37:16","slug":"loportunitat-de-les-eines-digitals-per-apropar-l","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/loportunitat-de-les-eines-digitals-per-apropar-l\/","title":{"rendered":"L\u2019oportunitat de les eines digitals per apropar l\u2019oficina de farm\u00e0cia al pacient"},"content":{"rendered":"<p>Un dels temes abordats durant la 52a trobada anual de la patronal dels laboratoris d&rsquo;autocura europeus, Aesgp, celebrada a Atenes, va ser l&rsquo;&uacute;s de les eines digitals de l&rsquo;oficina de farm&agrave;cia per apropar-se als pacients.<\/p>\n<p>Aquesta va ser la tem&agrave;tica de la pon&egrave;ncia de la farmac&egrave;utica especialitzada en Social Media i directora de&nbsp;<a href=\"http:\/\/www.saludability.com\/\">Saludability<\/a><strong>, <\/strong>Inma Riu, col&middot;laboradora de FEFAC. Segons aquesta experta, el desconeixement de la poblaci&oacute; sobre salut i medicaments suposa una oportunitat perqu&egrave; l&rsquo;oficina de farm&agrave;cia faciliti als usuaris &ldquo;informaci&oacute; sanit&agrave;ria a trav&eacute;s d&#39;un llenguatge accessible i sempre de la m&agrave; d&#39;un professional sanitari&rdquo;, tal com recull el setmanari El Global.<\/p>\n<p>Des del seu punt de vista, els v&iacute;deoblocs, blocs i les xarxes socials &quot;s&oacute;n canals magn&iacute;fics per esbrinar quin contingut necessita l&#39;usuari i oferir-li solucions a les seves necessitats&quot;. Amb aquestes eines, &ldquo;es pot oferir un assessorament directe, millorar en la participaci&oacute; de l&#39;usuari i obrir noves oportunitats de negoci, com pot ser la venda <em>on line<\/em>&rdquo;.<\/p>\n<p>Riu va destacar que les farm&agrave;cies s&rsquo;han de formar m&eacute;s sobre els mitjans digitals i que, si &eacute;s vol obtenir un retorn, cal realitzar una inversi&oacute; en temps i recursos. &ldquo;&Eacute;s necessari tenir formaci&oacute;, ganes, dedicaci&oacute; i voler fer-ho b&eacute;&quot;, va afirmar.<\/p>\n<p>Com a casos d&rsquo;&egrave;xit de farmac&egrave;utics que han sabut aprofitar les xarxes socials i les eines digitals per ampliar el seu consell farmac&egrave;utic i crear un vincle m&eacute;s proper amb el pacient, va destacar el bloc de <a href=\"http:\/\/boticariagarcia.com\/\">Boticaria Garcia<\/a>, aix&iacute; com el compte de Twitter i el bloc de la farmac&egrave;utica<a href=\"http:\/\/www.susitravel.com\/index.html\"> Susi Mart&iacute;nez<\/a> (@susitravel).<\/p>\n<p>Us facilitem la presentaci&oacute; de Riu, que podeu visionar clicant sobre la seg&uuml;ent imatge, amb m&eacute;s exemples de casos d&rsquo;&egrave;xit en l&rsquo;&uacute;s de les eines digitals:<\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/inmariu\/digital-strategies-from-spanish-pharmacists-to-provide-support-to-the-citizens\"><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/Presentaci%C3%B3%20Inma%20Riu%20Aesgp%20Atenes.JPG\" style=\"width: 320px; height: 236px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/p>\n<p><strong>Font: El Global<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dels temes abordats durant la 52a trobada anual de la patronal dels laboratoris d&rsquo;autocura europeus, Aesgp, celebrada a Atenes, va ser l&rsquo;&uacute;s de les eines digitals de l&rsquo;oficina de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[33,569,794,1353,1355,1395,1396],"class_list":["post-6609","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-el-global","tag-xarxes-socials","tag-twitter","tag-saludability","tag-inma-riu","tag-aesgp","tag-bloc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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