{"id":6700,"date":"2016-07-29T14:18:48","date_gmt":"2016-07-29T14:18:48","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6700"},"modified":"2016-07-29T14:18:48","modified_gmt":"2016-07-29T14:18:48","slug":"el-56-de-productes-solars-es-venen-a-farmcies","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-56-de-productes-solars-es-venen-a-farmcies\/","title":{"rendered":"El 56% de productes solars es venen a farm\u00e0cies"},"content":{"rendered":"

Els productes solars (fotoprotectors i productes per a després del sol) van incrementar les seves vendes a Espanya un 9,4%, fins als 340 milions d’euros, segons dades de l’Associació Nacional de Perfumeria i Cosmètica (Stanpa).<\/p>\n

El 56% de les vendes es concentra en el canal farmàcia, on els consumidors “busquen els factors de protecció mitjans i alts, així com els aftersun amb efectes hidratants i balsàmics”.<\/p>\n

El 39% d’aquests productes es ven a supermercats i grans superfícies, on el consumidor selecciona productes amb protecció solar mitjana o baixa. Per últim, el 5% de les vendes es concentra a les perfumeries especialitzades selectives, en les quals l’usuari busca atributs de valor afegit com el perfum, textura “o altres característiques que fan el producte més exclusiu”, informa Stanpa.<\/p>\n

Segons aquesta organització, aquest augment ha estat causat per la conscienciació de la població i la millora de la investigació i innovació dels productes, així com dels seus formats d’aplicació.<\/p>\n

El mercat compta amb més de 300 marques de productes solars. Des de Stanpa es recorda la importància d’adquirir-los en punts de venda autoritzats per evitar riscos per a la pell.<\/p>\n

Notícies relacionades: <\/strong>¿Por qué comprar los protectores solares en las farmacias? Article del president de FEFAC<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Els productes solars (fotoprotectors i productes per a després del sol) van incrementar les seves vendes a Espanya un 9,4%, fins als 340 milions d’euros, segons dades de l’Associació Nacional […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[367,731,849,1373],"class_list":["post-6700","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-fotoprotectors","tag-proteccio-solar","tag-stanpa","tag-fotoproteccio"],"yoast_head":"\nEl 56% de productes solars es venen a farm\u00e0cies - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/el-56-de-productes-solars-es-venen-a-farmcies\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 56% de productes solars es venen a farm\u00e0cies - 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