{"id":6997,"date":"2016-12-16T13:54:30","date_gmt":"2016-12-16T13:54:30","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=6997"},"modified":"2016-12-16T13:54:30","modified_gmt":"2016-12-16T13:54:30","slug":"facebook-un-gran-aliat-de-la-farmcia-si-es-conei","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/facebook-un-gran-aliat-de-la-farmcia-si-es-conei\/","title":{"rendered":"Facebook, un gran aliat de la farm\u00e0cia si es coneixen les claus per fer-lo servir"},"content":{"rendered":"<p>L&rsquo;experta en<em> social media<\/em> Inma Riu d&oacute;na les claus per rendibilitzar al m&agrave;xim les eines que ofereixen les xarxes socials. Segons aquesta experta, que ha impartit aquesta setmana en un curs a la seu de Quintiles IMS, &eacute;s recomanable mirar qu&egrave; estan fent altres professionals del sector a internet.<\/p>\n<p>Pel que fa Facebook, destaca els seg&uuml;ents punts:<\/p>\n<p><strong>Contingut<\/strong>. A l&rsquo;hora de plantejar-se qu&egrave; publicar, &eacute;s aconsellable donar als usuaris contingut que puguin compartir, per tal que tingui una major difusi&oacute; i arribi a m&eacute;s persones. Cal tenir present que l&rsquo;objectiu &eacute;s aconseguir m&eacute;s seguidors.<\/p>\n<p><strong>Multim&egrave;dia.<\/strong> La realitzaci&oacute; de v&iacute;deos a trav&eacute;s de Facebook passa per tenir ben presents les caracter&iacute;stiques pr&ograve;pies d&#39;aquesta xarxa, de manera que no poden tenir molta extensi&oacute;. &ldquo;Segons el que he pogut analitzar, el visionat que fan els usuaris assoleix al voltant dels cinc segons, per aix&ograve; &eacute;s molt important el que mostrem durant els primers segons&quot;, assenyala Riu a Correo Farmac&eacute;utico. Sobre aquesta q&uuml;esti&oacute;, assenyala que els v&iacute;deos que expliquen com utilitzar un producte funcionen molt b&eacute;.<\/p>\n<p><strong>Estad&iacute;stiques<\/strong>. Facebook permet, en aconseguir els cent seguidors, analitzar les caracter&iacute;stiques de tot all&ograve; que es publica a la p&agrave;gina de la farm&agrave;cia. Aquest fet ajuda a centrar el tipus de contingut, identificar el perfil d&#39;usuari o decidir en quin moment publicar una informaci&oacute;.<\/p>\n<p><strong>Publicitat.<\/strong> &quot;Quan s&#39;est&agrave; comen&ccedil;ant en aquest suport, el millor &eacute;s publicitar algunes publicacions, perqu&egrave; ajuda a aconseguir m&eacute;s seguidors&quot;, afirma la consultora.<\/p>\n<p><strong>Sortejos.<\/strong> S&oacute;n una f&oacute;rmula molt recurrent per donar difusi&oacute; i captar usuaris. No obstant aix&ograve;, cal ser prudent, doncs la legislaci&oacute; &eacute;s restrictiva.<\/p>\n<p>Sobre aquestes q&uuml;estions, Inma Riu tractar&agrave; en la formaci&oacute; que celebrarem a FEFAC el pr&ograve;xim dia 20 de desembre. Per a m&eacute;s informaci&oacute;<strong><a href=\"http:\/\/www.fefac.cat\/noticia.asp?id=4962\">: Formacions FEFAC: Facebook i Copywriting per escriure textos online<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;experta en social media Inma Riu d&oacute;na les claus per rendibilitzar al m&agrave;xim les eines que ofereixen les xarxes socials. Segons aquesta experta, que ha impartit aquesta setmana en un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,12,13,14,15,116],"tags":[124,646,817,1321,1353,1354,1355],"class_list":["post-6997","post","type-post","status-publish","format-standard","hentry","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-formacio","tag-formacio","tag-online","tag-cursos","tag-facebook","tag-saludability","tag-copywriting","tag-inma-riu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook, un gran aliat de la farm\u00e0cia si es coneixen les claus per fer-lo servir - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/facebook-un-gran-aliat-de-la-farmcia-si-es-conei\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook, un gran aliat de la farm\u00e0cia si es coneixen les claus per fer-lo servir - FEFAC\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;experta en social media Inma Riu d&oacute;na les claus per rendibilitzar al m&agrave;xim les eines que ofereixen les xarxes socials. 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