{"id":7380,"date":"2017-06-02T14:14:48","date_gmt":"2017-06-02T14:14:48","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=7380"},"modified":"2017-06-02T14:14:48","modified_gmt":"2017-06-02T14:14:48","slug":"la-bona-salut-dels-productes-de-consumer-health","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/la-bona-salut-dels-productes-de-consumer-health\/","title":{"rendered":"La bona salut dels productes de Consumer Health"},"content":{"rendered":"<p>Els productes de Consumer Health estan experimentant una evoluci&oacute; positiva a l&rsquo;oficina de farm&agrave;cia. Segons les &uacute;ltimes dades, en el darrer any han augmentat un 5,8% en valors i un 3,1% en volum, tal com recull <a href=\"http:\/\/www.imfarmacias.es\/uploads\/2017\/05\/consumer_health_historia_12656_20170530040643.pdf\">IM Farmacias.<\/a> La millora d&rsquo;aquest mercat va comen&ccedil;ar el 2013, a partir del qual el creixement s&rsquo;ha situat entre el 5 i el 6% en valors.<\/p>\n<p>Entre els factors que expliquen el creixement del mercat es troba, a part de la recuperaci&oacute; econ&ograve;mica, la cultura de la prevenci&oacute; en salut. A m&eacute;s, el consumidor est&agrave; disposat a pagar un preu diferent a l&rsquo;oficina de farm&agrave;cia en relaci&oacute; a la resta de canals. La capacitat per incorporar les innovacions &eacute;s un altre dels avantatges del sector, que est&agrave; m&eacute;s al dia en llan&ccedil;ament de productes i formaci&oacute;.<\/p>\n<p>En la bona evoluci&oacute; del mercat, destaca la dermocosm&egrave;tica, sobretot amb els productes per al cutis, i tamb&eacute; amb els protectors solars, on hi ha una innovaci&oacute; important. Segons una enquesta realitzada per Quintiles IMS sobre 5.000 farm&agrave;cies, entre abril del 2016 i mar&ccedil; del 2017, els productes que m&eacute;s van facturar s&oacute;n els de la cura facial, amb 202,8 milions d&rsquo;euros, seguits dels fotoprotectors, amb 194 milions d&rsquo;euros, els productes de bellesa corporal de la dona (99,8 milions) i la cura capil&middot;lar (98,3).<\/p>\n<p><strong>Font: IM Farmacias<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els productes de Consumer Health estan experimentant una evoluci&oacute; positiva a l&rsquo;oficina de farm&agrave;cia. Segons les &uacute;ltimes dades, en el darrer any han augmentat un 5,8% en valors i un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[293,11,12,13,14],"tags":[425,458,538],"class_list":["post-7380","post","type-post","status-publish","format-standard","hentry","category-gestio","category-fefac","category-afb","category-afet","category-afell","tag-ims","tag-dermocosmetica","tag-consumer-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bona salut dels productes de Consumer Health - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/la-bona-salut-dels-productes-de-consumer-health\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bona salut dels productes de Consumer Health - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Els productes de Consumer Health estan experimentant una evoluci&oacute; positiva a l&rsquo;oficina de farm&agrave;cia. 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