{"id":7432,"date":"2017-06-22T13:21:31","date_gmt":"2017-06-22T13:21:31","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=7432"},"modified":"2017-06-22T13:21:31","modified_gmt":"2017-06-22T13:21:31","slug":"el-42-de-la-poblaci-t-una-imatge-positiva-de-la","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/","title":{"rendered":"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica"},"content":{"rendered":"<p>Un <a href=\"http:\/\/www.tevapharma.es\/forosocial\/Informe-imagen-industria.pdf\">informe<\/a> elaborat per TEVA Foro Social i Institut DYM sobre la imatge de la ind&uacute;stria farmac&egrave;utica a Espanya revela que aquest sector &eacute;s percebut com el segon m&eacute;s important a nivell mundial i el tercer dins Espanya.<\/p>\n<p>La major part del miler de participants associa ind&uacute;stria farmac&egrave;utica a idees positives o neutres com &lsquo;salut&rsquo;, &lsquo;curaci&oacute;&rsquo;, &lsquo;medicines&rsquo;, &lsquo;antibi&ograve;tics&rsquo;, &lsquo;investigaci&oacute;&rsquo;, &lsquo;ci&egrave;ncia&rsquo;, &lsquo;qualitat de vida&rsquo; o &lsquo;benestar, que s&oacute;n les primeres que esmenten el 67% dels enquestats.<\/p>\n<p>El 42% dels participants van afirmar que aquestes empreses tenen una imatge bona o molt bona, el 33% opina que tenen una imatge neutra i el 23% de les percepcions s&oacute;n negatives. Aquestes &uacute;ltimes estan relacionades amb la imatge de la ind&uacute;stria farmac&egrave;utica com a negoci. A m&eacute;s, ha incrementat el nombre de persones que opinen que als laboratoris no els interessa la salut de la poblaci&oacute; i que el preu dels f&agrave;rmacs &eacute;s elevat.<\/p>\n<p>El 56% opina que el sector realitza fortes inversions en I+D i el 65% destaca la import&agrave;ncia de la seva investigaci&oacute; continua. El 84% considera que la rendibilitat d&rsquo;aquestes empreses &eacute;s elevada i dos de cada tres creu que la crisi no els ha afectat.<\/p>\n<p>L&rsquo;enquesta tamb&eacute; ha preguntat sobre els medicaments gen&egrave;rics, que coneix el 87% de la poblaci&oacute;, tot i que nom&eacute;s un 57% sap que tenen el mateix principi actiu per&ograve; a menor cost. El 66% manifesta estar d&rsquo;acord o molt d&rsquo;acord en que s&oacute;n igual d&rsquo;efectius que els medicaments de marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un informe elaborat per TEVA Foro Social i Institut DYM sobre la imatge de la ind&uacute;stria farmac&egrave;utica a Espanya revela que aquest sector &eacute;s percebut com el segon m&eacute;s important [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15],"tags":[139,193,1578],"class_list":["post-7432","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-enquesta","tag-industria-farmaceutica","tag-teva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Un informe elaborat per TEVA Foro Social i Institut DYM sobre la imatge de la ind&uacute;stria farmac&egrave;utica a Espanya revela que aquest sector &eacute;s percebut com el segon m&eacute;s important [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/\" \/>\n<meta property=\"og:site_name\" content=\"FEFAC\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-22T13:21:31+00:00\" \/>\n<meta name=\"author\" content=\"qabh859\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"qabh859\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/\"},\"author\":{\"name\":\"qabh859\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\"},\"headline\":\"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica\",\"datePublished\":\"2017-06-22T13:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/\"},\"wordCount\":320,\"keywords\":[\"enquesta\",\"industria farmac\u00e8utica\",\"TEVA\"],\"articleSection\":[\"General\",\"FEFAC\",\"AFB\",\"AFET\",\"AFELL\",\"AGFE\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/\",\"name\":\"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica - FEFAC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#website\"},\"datePublished\":\"2017-06-22T13:21:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#website\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/\",\"name\":\"FEFAC\",\"description\":\"Federaci\u00f3 d&#039;Associacions de Farm\u00e0cies de Catalunya\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/#\\\/schema\\\/person\\\/03012b2506772bd65738ce781a3947f7\",\"name\":\"qabh859\",\"url\":\"https:\\\/\\\/fefac.cat\\\/empresarial\\\/author\\\/qabh859\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica - FEFAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/","og_locale":"ca_ES","og_type":"article","og_title":"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica - FEFAC","og_description":"Un informe elaborat per TEVA Foro Social i Institut DYM sobre la imatge de la ind&uacute;stria farmac&egrave;utica a Espanya revela que aquest sector &eacute;s percebut com el segon m&eacute;s important [&hellip;]","og_url":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/","og_site_name":"FEFAC","article_published_time":"2017-06-22T13:21:31+00:00","author":"qabh859","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"qabh859","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/#article","isPartOf":{"@id":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/"},"author":{"name":"qabh859","@id":"https:\/\/fefac.cat\/empresarial\/#\/schema\/person\/03012b2506772bd65738ce781a3947f7"},"headline":"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica","datePublished":"2017-06-22T13:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/"},"wordCount":320,"keywords":["enquesta","industria farmac\u00e8utica","TEVA"],"articleSection":["General","FEFAC","AFB","AFET","AFELL","AGFE"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/","url":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/","name":"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica - FEFAC","isPartOf":{"@id":"https:\/\/fefac.cat\/empresarial\/#website"},"datePublished":"2017-06-22T13:21:31+00:00","author":{"@id":"https:\/\/fefac.cat\/empresarial\/#\/schema\/person\/03012b2506772bd65738ce781a3947f7"},"breadcrumb":{"@id":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fefac.cat\/empresarial\/el-42-de-la-poblaci-t-una-imatge-positiva-de-la\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fefac.cat\/empresarial\/"},{"@type":"ListItem","position":2,"name":"El 42% de la poblaci\u00f3 t\u00e9 una imatge positiva de la ind\u00fastria farmac\u00e8utica"}]},{"@type":"WebSite","@id":"https:\/\/fefac.cat\/empresarial\/#website","url":"https:\/\/fefac.cat\/empresarial\/","name":"FEFAC","description":"Federaci\u00f3 d&#039;Associacions de Farm\u00e0cies de Catalunya","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fefac.cat\/empresarial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/fefac.cat\/empresarial\/#\/schema\/person\/03012b2506772bd65738ce781a3947f7","name":"qabh859","url":"https:\/\/fefac.cat\/empresarial\/author\/qabh859\/"}]}},"_links":{"self":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/posts\/7432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/comments?post=7432"}],"version-history":[{"count":0,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/posts\/7432\/revisions"}],"wp:attachment":[{"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/media?parent=7432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/categories?post=7432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fefac.cat\/empresarial\/wp-json\/wp\/v2\/tags?post=7432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}