{"id":8934,"date":"2018-03-29T11:35:42","date_gmt":"2018-03-29T11:35:42","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=8934"},"modified":"2018-03-29T11:35:42","modified_gmt":"2018-03-29T11:35:42","slug":"el-segment-dotc-fa-crixer-el-mercat-de-consumer","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-segment-dotc-fa-crixer-el-mercat-de-consumer\/","title":{"rendered":"El segment d\u2019OTC fa cr\u00e9ixer el mercat de Consumer Health"},"content":{"rendered":"<p><strong>Mercat de Consumer Health:<\/strong><\/p>\n<ul>\n<li>El segment d&rsquo;<strong>OTC<\/strong> suposa el <strong>39,7% del mercat<\/strong>, amb un creixement del 76,6%.<\/li>\n<li>El segment <strong>Personal Care<\/strong>&nbsp;(productes d&#39;autocura personal) representa el <strong>28,4%<\/strong> de la quota de mercat, amb una aportaci&oacute; al creixement del 18,7%.<\/li>\n<li>El segment <strong>Patient Care<\/strong>&nbsp;(productes d&#39;atenci&oacute; al pacient) t&eacute; el<strong> 21,3%<\/strong> de la quota de mercat, amb un creixement del 19,4%.<\/li>\n<li>El segment <strong>Nutrici&oacute;<\/strong>, amb una quota de mercat de <strong>10,6%,<\/strong> registra un creixement negatiu del -14,18%.<\/li>\n<\/ul>\n<p><strong>Productes antigripals <\/strong><\/p>\n<p>Durant el mes de febrer de 2018, els productes publicitaris presenten un major creixement del segment (11%) per les vendes dels productes antigripals que els productes de consum o semi&egrave;tics. Grintuss d&rsquo;Aboca, Bisolgrip de Sanofi i Almax d&rsquo;Almirall s&oacute;n els productes que m&eacute;s aporten del segment d&rsquo;OTC, segons l&rsquo;estudi d&rsquo;IQVIA.<\/p>\n<p><strong>Les 10 classes terap&egrave;utiques m&eacute;s importants<\/strong><\/p>\n<ol>\n<li>Antigripals.&nbsp;<\/li>\n<li>Productes oft&agrave;lmics.&nbsp;<\/li>\n<li>Productes per a la tos.&nbsp;<\/li>\n<li>Anti&agrave;lgics musculars.<\/li>\n<li>Productes per a la faringe.&nbsp;<\/li>\n<li>Laxants.&nbsp;<\/li>\n<li>Analg&egrave;sics.<\/li>\n<li>Productes que ajuden a agafar el&nbsp;son.<\/li>\n<li>Multivitam&iacute;nics amb minerals.&nbsp;<\/li>\n<li>Productes per al control de pes.<\/li>\n<\/ol>\n<p><strong>Mercat de Personal Care (autocura personal)<\/strong><\/p>\n<p><strong>Dermocosm&egrave;tica suposa un 81% del mercat PEC<\/strong> en valors i creix al mes de febrer de 2018 un +2,1% en valors i un +3,7% en unitats. El 19% restant s&oacute;n els productes d&rsquo;higiene oral.<\/p>\n<p><strong>Mercat Patient Care (atenci&oacute; al pacient)<\/strong><\/p>\n<p>Accessoris sanitaris suposen un <strong>66% del mercat de PAC<\/strong> en valors i productes per la incontin&egrave;ncia suposen el 34%.<\/p>\n<p><strong>Nutrici&oacute; enteral <\/strong><\/p>\n<p>Respecte al segment de Nutrici&oacute;:<\/p>\n<ul>\n<li><strong>Nutrici&oacute; enteral concentra un 58% del mercat<\/strong> en valors i un 12% en unitats.<\/li>\n<li><strong>Nutrici&oacute; infantil<\/strong> t&eacute; el <strong>37%<\/strong> del mercat en valors i el 67% en unitats.<\/li>\n<li>La resta de la nutrici&oacute; suposa el 6% del mercat en valors i el 26% en unitats.<\/li>\n<\/ul>\n<p><strong>FONT: IQVIA<\/strong><\/p>\n<div style=\"background:#eee;border:1px solid #ccc;padding:5px 10px;\"><strong>Not&iacute;cies Relacionades: <a href=\"http:\/\/fefac.cat\/noticia.asp?id=6932\">El mercat de medicaments creix un +4,1% en valors durant el mes de febrer<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mercat de Consumer Health: El segment d&rsquo;OTC suposa el 39,7% del mercat, amb un creixement del 76,6%. El segment Personal Care&nbsp;(productes d&#39;autocura personal) representa el 28,4% de la quota de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,11,12,13,14,15,110],"tags":[279,605,698,1573,1678],"class_list":["post-8934","post","type-post","status-publish","format-standard","hentry","category-general","category-fefac","category-afb","category-afet","category-afell","category-agfe","category-informes","tag-otc","tag-mercat","tag-nutricio","tag-personal-care","tag-patient-care"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El segment d\u2019OTC fa cr\u00e9ixer el mercat de Consumer Health - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/el-segment-dotc-fa-crixer-el-mercat-de-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El segment d\u2019OTC fa cr\u00e9ixer el mercat de Consumer Health - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Mercat de Consumer Health: El segment d&rsquo;OTC suposa el 39,7% del mercat, amb un creixement del 76,6%. 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