{"id":8942,"date":"2018-04-05T15:17:23","date_gmt":"2018-04-05T15:17:23","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=8942"},"modified":"2018-04-05T15:17:23","modified_gmt":"2018-04-05T15:17:23","slug":"10-tendncies-en-retail-per-2018","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/10-tendncies-en-retail-per-2018\/","title":{"rendered":"10 tend\u00e8ncies en retail per 2018"},"content":{"rendered":"

Un article publicat a la revista infoRETAIL<\/a><\/strong> desvela el camí que el sector retail, que podem aplicar també al sector farmacèutic, seguirà aquest 2018. Cal recordar que el retail és un sector canviat i motivat constantment pels gustos dels consumidors i les noves tecnologies.<\/p>\n

    \n
  1. La venda de productes bàsics és cada vegada més important.<\/strong> Empreses com Amazon lideren aquesta tendència, encara que els experts asseguren que queda molt marge de maniobra per als productes especialitzats. La clau: productes econòmics i un servei ràpid i eficient.<\/li>\n
  2. Individualització.<\/strong> Crear i personalitzar els productes millora l’experiència de compra i fidelitza el client.<\/li>\n
  3. Els establiments tradicionals continuen creixent.<\/strong> Oferir espais innovadors i grans experiències de compra permet continuar creixent, sempre adaptant-se al client i fent servir les noves tecnologies.<\/li>\n
  4. Els robots, més presents.<\/strong> Ofereixen moltes oportunitats. Alguns exemples aplicables a la farmàcia: chatbots (programes informàtics amb els quals és possible mantenir una conversa per demanar informació d’un producte o fer una comanda), robòtica per a la manipulació dels productes, analitzadors de pell, bàscules, etc.<\/li>\n
  5. Presència online.<\/strong> Les xarxes socials són un factor clau per diferenciar-se. Cal analitzar el perfil de la farmàcia per definir quines xarxes poden ajudar-nos a complir els nostres objectius.<\/li>\n
  6. Ús de bases de dades.<\/strong> L’experiència analítica és la clau del futur. Les dades poden ajudar-nos a crear experiències individualitzades a la farmàcia, adaptades al nostres clients.<\/li>\n
  7. Realitat virtual.<\/strong> La integració d’elements virtuals en entorns reals és cada vegada més freqüent en el sector de la salut. Aplicacions, ulleres de realitat virtual per passejar-nos per la farmàcia i veure els productes, integració de la realitat virtual en els serveis de prevenció, etc.<\/li>\n
  8. Respecte al medi ambient.<\/strong> El consumidor és cada vegada més conscient de la seva compra i aquesta tendència està present en els productes d’autocura de la salut. Es busquen productes naturals, que respectin la salut, eco, no testats en animals i que no impactin en el planeta, amb un packaging reciclable i més sostenible.<\/li>\n
  9. Delivery (repartiment o entrega).<\/strong> És clau per arribar el producte ràpid, fàcilment i econòmicament.<\/li>\n
  10. Millorar l’assortiment.<\/strong> Oferir més solucions amb menys opcions de marca, segons els experts.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Un article publicat a la revista infoRETAIL desvela el camí que el sector retail, que podem aplicar també al sector farmacèutic, seguirà aquest 2018. Cal recordar que el retail és […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,474,11,12,13,14,15],"tags":[532,644,1127,1682],"class_list":["post-8942","post","type-post","status-publish","format-standard","hentry","category-general","category-eines-digitals-per-a-la-farmacia","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-retail","tag-marketing","tag-farmacia","tag-tencnologies"],"yoast_head":"\n10 tend\u00e8ncies en retail per 2018 - FEFAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fefac.cat\/empresarial\/10-tendncies-en-retail-per-2018\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 tend\u00e8ncies en retail per 2018 - FEFAC\" \/>\n<meta property=\"og:description\" content=\"Un article publicat a la revista infoRETAIL desvela el camí que el sector retail, que podem aplicar també al sector farmacèutic, seguirà aquest 2018. 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