{"id":8976,"date":"2018-04-20T12:52:50","date_gmt":"2018-04-20T12:52:50","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=8976"},"modified":"2018-04-20T12:52:50","modified_gmt":"2018-04-20T12:52:50","slug":"el-consumidor-valora-lassessorament-professional","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-consumidor-valora-lassessorament-professional\/","title":{"rendered":"El consumidor valora l&#8217;assessorament professional quan compra en el canal farm\u00e0cia"},"content":{"rendered":"<p>M&eacute;s de la meitat dels consumidors espanyols (52%) compren els seus productes cosm&egrave;tics i perfums en<strong> canals especialitzats <\/strong>com la <strong>farm&agrave;cia<\/strong>, on puguin rebre assessorament en productes com cremes, maquillatge o perfums, deixant la compra de productes d&rsquo;higiene per a la compra en supermercats.<\/p>\n<p>L&rsquo;Associaci&oacute; Nacional de Perfumeria i Cosm&egrave;tica (Stanpa) acaba de presentar aquestes i altres dades del sector beauty 2017 en el seu informe anual.<\/p>\n<p><strong>Vendes per canals<\/strong><\/p>\n<p><strong>El canal farm&agrave;cia t&eacute; una quota de mercat del 22%, augmentant un +0,1% <\/strong>i demostrant s&iacute;mptomes de maduresa despr&eacute;s d&rsquo;haver duplicat el seu volum de negoci en els &uacute;ltims 8 anys.<\/p>\n<p>El canal que m&eacute;s va cr&eacute;ixer l&rsquo;any 2017 va ser gran consum, amb vendes per valor de 3.167 milions i un creixement del +2,9%. Aquest canal ha estat especialment positiu per a les vendes de les categories d&rsquo;autocura de la pell, cosm&egrave;tica de color i frag&agrave;ncies.<\/p>\n<p>El canal selectiu (luxe) va cr&eacute;ixer un 2,5%, destacant l&rsquo;augment de vendes de perfums en un 6,6%.<\/p>\n<p>Els canals de professional i venda directa van comportar-se tamb&eacute; de manera positiva, creixent per sobre de la mitjana del mercat. La perruqueria professional va cr&eacute;ixer un 2,3%, la venda directa un 2,7% i l&rsquo;est&egrave;tica professional un 3,1%.<\/p>\n<ul>\n<li>Gran Consum: 47% del mercat<\/li>\n<li><strong>Farm&agrave;cia: 22% del mercat<\/strong><\/li>\n<li>Selectiu (luxe): 21% del mercat<\/li>\n<li>Perruqueria: 6% del mercat<\/li>\n<li>Venda directa: 4% del mercat<\/li>\n<li>Est&egrave;tica professional: 1% del mercat<\/li>\n<\/ul>\n<p><strong>El sector de la perfumeria i la cosm&egrave;tica evoluciona en positiu<\/strong><\/p>\n<p>Aquest sector va cr&eacute;ixer l&rsquo;any 2017 un +2,15%, fins a arribar als 6.820 milions d&rsquo;euros. Aquest &eacute;s el tercer any consecutiu que el sector evoluciona en positiu. El creixement s&rsquo;ha produ&iuml;t a les cinc grans categories de productes que componen el sector (perfums i frag&agrave;ncies; cosm&egrave;tica de color; autocura de la pell; cabell; i higiene personal).<\/p>\n<p>En total, es van vendre m&eacute;s de<strong> 1.200 milions d&rsquo;unitats de productes de cosm&egrave;tica i perfumeria durant l&rsquo;any 2017<\/strong>. La despesa mitjana per espanyol en productes del sector va situar-se en <strong>147 euros a l&rsquo;any<\/strong>, per sobre de la mitjana europea (137 euros\/persona\/any), per&ograve; lluny de pa&iuml;sos del nostre entorn com Fran&ccedil;a (171 euros\/any), It&agrave;lia (163 euros\/any) o Irlanda (164 euros \/ any) o dels pa&iuml;sos l&iacute;ders en despesa de productes de perfumeria i cosm&egrave;tica com Su&iuml;ssa o Noruega (m&eacute;s de 230 euros per persona \/any).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M&eacute;s de la meitat dels consumidors espanyols (52%) compren els seus productes cosm&egrave;tics i perfums en canals especialitzats com la farm&agrave;cia, on puguin rebre assessorament en productes com cremes, maquillatge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,293,11,12,13,14,15],"tags":[458,1081,1127,1128],"class_list":["post-8976","post","type-post","status-publish","format-standard","hentry","category-general","category-gestio","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-dermocosmetica","tag-consumidor","tag-farmacia","tag-farmaceutic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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