{"id":9165,"date":"2018-07-16T10:55:10","date_gmt":"2018-07-16T10:55:10","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=9165"},"modified":"2018-07-16T10:55:10","modified_gmt":"2018-07-16T10:55:10","slug":"luda-nova-plataforma-de-farmcies-competir-co","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/luda-nova-plataforma-de-farmcies-competir-co\/","title":{"rendered":"\u201cLuda\u201d, nova plataforma de farm\u00e0cies, competir\u00e0 contra Amazon"},"content":{"rendered":"<p><strong>Daniel de Carvajal i Luis Mart&iacute;n<\/strong> s&oacute;n els dos emprenedors dels quals els parla aquests dies a la premsa generalista i especialitzada per crear la start up <strong>&ldquo;Luda&rdquo;, una plataforma de farm&agrave;cies<\/strong> que col&middot;laboren entre si per con&egrave;ixer en temps real on es troba un medicament sol&middot;licitat per un pacient. Aquesta<strong> &ldquo;xarxa neuronal&rdquo; <\/strong>permet disminuir el temps d&rsquo;espera per poder trobar en una altra farm&agrave;cia un medicament quan a la farm&agrave;cia en la qual se sol&middot;licita no est&agrave; disponible.<\/p>\n<p>La idea va sorgir l&#39;any 2017 per combatre els<strong> desprove&iuml;ments de les farm&agrave;cies madrilenyes<\/strong>. El sistema no es basa en una web ni en una app sin&oacute; en la connexi&oacute; de totes les farm&agrave;cies a un sistema gratu&iuml;t que pot integrar-se amb el que ja s&rsquo;utilitza. Tamb&eacute; permet lliurar medicaments sense recepta a domicili, la qual cosa permetr&agrave; a les farm&agrave;cies<strong> competir amb&nbsp;Amazon.<\/strong><\/p>\n<p><strong>El model de negoci &eacute;s el seg&uuml;ent:<\/strong> les farm&agrave;cies es reparteixen la venda del medicament i l&rsquo;empresa Luda&nbsp;cobra una comissi&oacute;.<\/p>\n<p><strong>Les proves d&rsquo;aquest programa s&rsquo;iniciaran al mes d&rsquo;agost a Madrid amb 200 farm&agrave;cies<\/strong>, amb la finalitat de realitzar el llan&ccedil;ament al setembre i anar ampliant la xarxa de farm&agrave;cies disponible.<\/p>\n<p><strong>El 70% de l&rsquo;empresa est&agrave; en mans dels socis fundadors,<\/strong> i el 30% restant en la d&rsquo;inversors com el president d&rsquo;Hello Media Grooup, Yago Arbeloa, o Federico Gonz&aacute;lez, exconseller delegat de NH i actual president de Tadisson. Tamb&eacute; inversor tecnol&ograve;gic Rafal Alfonso Nebred; i el conseller d&rsquo;Anderesen Tax &amp; Legal a Madrid Miguel Gordillo.<\/p>\n<p><strong>Fonts: EFE \/ Cinco D&iacute;as \/ ABC<\/strong><\/p>\n<div style=\"background:#eee;border:1px solid #ccc;padding:5px 10px;\"><strong>Not&iacute;cies relacionades: <a href=\"http:\/\/www.fefac.cat\/noticia.asp?id=7006\" target=\"_blank\">Amazon, decidit a entrar en el sector sanitari i farmac&egrave;utic<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniel de Carvajal i Luis Mart&iacute;n s&oacute;n els dos emprenedors dels quals els parla aquests dies a la premsa generalista i especialitzada per crear la start up &ldquo;Luda&rdquo;, una plataforma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,474,11,12,13,14,15],"tags":[1127,1772,1773,1774],"class_list":["post-9165","post","type-post","status-publish","format-standard","hentry","category-general","category-eines-digitals-per-a-la-farmacia","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-farmacia","tag-eines-digitals","tag-plataformes-digitals","tag-farmacia-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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