{"id":9330,"date":"2018-11-16T10:37:31","date_gmt":"2018-11-16T10:37:31","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=9330"},"modified":"2018-11-16T10:37:31","modified_gmt":"2018-11-16T10:37:31","slug":"el-meeting-feng-reuneix-a-madrid-280-professionals","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/el-meeting-feng-reuneix-a-madrid-280-professionals\/","title":{"rendered":"El Meeting Feng reuneix a Madrid 280 professionals"},"content":{"rendered":"<p>280 professionals del sector farmac&egrave;utic s&rsquo;han reunit aquesta setmana a Madrid, els dies 13 i 14, en la<strong> 8a edici&oacute; del Meeting Feng de Mediformplus<\/strong>, esdeveniment al qual FEFAC tamb&eacute; va assistir.<\/p>\n<p>Dues jornades intenses en les quals 13 ponents van compartir les seves <strong>experi&egrave;ncies i casos d&rsquo;&egrave;xit <\/strong>per avan&ccedil;ar cap a una <strong>gesti&oacute; eficient i diferenciada<\/strong> de l&rsquo;oficina de farm&agrave;cia. Es van tractar diversos m&egrave;todes per millorar la gesti&oacute; interna de la farm&agrave;cia i el tracte al client com a mitj&agrave; de fidelitzaci&oacute; i evoluci&oacute; del model de la farm&agrave;cia a Espanya.<\/p>\n<p>Com implantar categories de refer&egrave;ncia, controlar els KPI&rsquo;s amb els quadres de comandament, aprofitar les tecnologies, la import&agrave;ncia de la prescripci&oacute; i consells i aplicaci&oacute; pr&agrave;ctica del m&egrave;tode Kaizen a la farm&agrave;cia van ser alguns dels temes que van generar m&eacute;s participaci&oacute; i debat per parts dels assistents.<\/p>\n<p><strong>Gesti&oacute; dels RRHH i tracte amb el client<\/strong><\/p>\n<p>En aquesta edici&oacute; del Meeting Feng es va presentar el llibre <em>El Ajedrez en la Farmacia<\/em> editat per <strong>El Club de la Farmacia<\/strong>, amb una taula rodona moderada per <strong>Gemma Aliaga,<\/strong> directora de la Unitat de Negoci Consumer Health d&rsquo;Almirall, en la que va participar<strong> Luis de la Fuente,<\/strong> CEO de Mediformplus, i altres autors del llibre com <strong>Juan Priego i Luis de Palacio.<\/strong><\/p>\n<p><strong>A la recerca de la gesti&oacute; eficient<\/strong><\/p>\n<p>Una de les principals conclusions a les quals van arribar els ponents d&rsquo;aquesta edici&oacute; del Meeting Feng &eacute;s que <strong>el sector farmac&egrave;utic est&agrave; treballant per desenvolupar m&egrave;todes de gesti&oacute; eficient<\/strong>, evolucionar i oferir un tracte proper i de qualitat als clients, buscant aportar valor i diferenciaci&oacute; a les oficines de farm&agrave;cia.<\/p>\n<p><img decoding=\"async\" alt=\"\" data-src=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/images\/181116-meeting-feng-foto.jpeg\" style=\"width: 800px; height: 533px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p><strong>Premis Mediformplus<\/strong><\/p>\n<p>La nit del 13 de novembre va tenir lloc el sopar del Meeting Feng, marc d&rsquo;entrega de la 4a Edici&oacute; dels Premis Mediformplus. Aquests guardons reconeixen l&rsquo;esfor&ccedil; i desenvolupament diari de la farm&agrave;cia i la ind&uacute;stria.<\/p>\n<p><strong>Premis a la farm&agrave;cia:<\/strong><\/p>\n<ul>\n<li>&ldquo;Farmac&eacute;utico m&aacute;s innovador&rdquo;: Francisca Ruiz Lozano<\/li>\n<li>&ldquo;El Servicio m&aacute;s diferenciador&rdquo;: Jos&eacute; L&oacute;pez Gil<\/li>\n<li>&ldquo;Mejor crecimiento empresarial&rdquo;: Elena Climent i Manolo Blanco<\/li>\n<li>&ldquo;Joven promesa&rdquo;: Guillermo Melgar (Farmacia Enfurecida).<\/li>\n<\/ul>\n<p><strong>Premis a la ind&uacute;stria:<\/strong><\/p>\n<ul>\n<li>&ldquo;Laboratorio que m&aacute;s medios sell out y servicios ofrece a la farmacia&rdquo;: Almirall.<\/li>\n<li>&ldquo;Laboratorio m&aacute;s innovador&rdquo;: Cantabria Labs.<\/li>\n<\/ul>\n<p>Durant l&rsquo;entrega de premis es va fer menci&oacute; al <strong>15 aniversari d&rsquo;El Club de la Farmaci<\/strong>a i es va recon&egrave;ixer la feina i la implicaci&oacute; de m&eacute;s de 100 farm&agrave;cies en la <strong>campanya solid&agrave;ria &ldquo;Luchemos&rdquo; de Mediformplus,&nbsp;<\/strong>qu&eacute; t&eacute; com a objectiu recaptar fons per a la lluita contra el c&agrave;ncer de mama.<\/p>\n<p>El moment m&eacute;s especial de la nit va ser l&rsquo;entrega del premi honor&iacute;fic a <strong>Antoni Gris, director general de Caudalie, <\/strong>per la seva humanitat i professionalitat. El Va recollir la seva dona, Adela Rueda, i el seu amic Toni Vilches.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>280 professionals del sector farmac&egrave;utic s&rsquo;han reunit aquesta setmana a Madrid, els dies 13 i 14, en la 8a edici&oacute; del Meeting Feng de Mediformplus, esdeveniment al qual FEFAC tamb&eacute; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,293,11,12,13,14,15],"tags":[424,549,1127,1128,1822,1873],"class_list":["post-9330","post","type-post","status-publish","format-standard","hentry","category-general","category-gestio","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-gestio","tag-mediformplus","tag-farmacia","tag-farmaceutic","tag-club-de-la-farmacia","tag-caudalie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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