{"id":9348,"date":"2018-11-21T15:54:40","date_gmt":"2018-11-21T15:54:40","guid":{"rendered":"http:\/\/fefac.cat\/empresarial\/?p=9348"},"modified":"2019-04-23T15:09:47","modified_gmt":"2019-04-23T13:09:47","slug":"black-friday-a-la-farmcia","status":"publish","type":"post","link":"https:\/\/fefac.cat\/empresarial\/black-friday-a-la-farmcia\/","title":{"rendered":"Black Friday a la farm\u00e0cia"},"content":{"rendered":"\n<p><strong>Aquest divendres, 23 de novembre,<\/strong> se celebra el <strong>Black Friday,<\/strong> una jornada durant la qual els comer\u00e7os ofereixen <strong>descomptes <\/strong>en establiments f\u00edsics i online i centenars de persones tracten d\u2019<strong>aconseguir les millors ofertes.<\/strong><\/p>\n\n\n\n<p>El Black Friday, originari d\u2019Estats Units, va impulsar-se a Espanya l\u2019any 2014, principalment en \u00e0mbits de compra online, i es considera que la seva implantaci\u00f3 es va fer l\u2019any 2015.<\/p>\n\n\n\n<p>Tota mena de sectors i establiments, entre ells la farm\u00e0cia, <strong>aprofiten el Black Friday per atreure clients<\/strong>, tant al m\u00f3n f\u00edsic com online. A la farm\u00e0cia, el Black Friday \u00e9s una oportunitat per <strong>vendre productes <\/strong>de diferents categories, com la <strong>dermocosm\u00e8tica <\/strong>i els <strong>packs de Nadal<\/strong>, tot i que algunes farm\u00e0cies ho amplien a <strong>altres productes.<\/strong><\/p>\n\n\n\n<p><strong>Black Friday a la farm\u00e0cia online<\/strong><\/p>\n\n\n\n<p>Si tens una farm\u00e0cia online i vols fer un Black Friday recorda que <strong>cal indicar clarament que les ofertes del Black Friday exclouen els medicaments<\/strong>, ja que els descomptes no es poden fer servir com a reclam publicitari per a la venda de medicaments.<\/p>\n\n\n\n<p>Aix\u00ed ho va explicar ahir <strong>Manel Rabanal,<\/strong> cap de la Secci\u00f3 de Vigil\u00e0ncia i Publicitat dels Medicaments del Servei d\u2019Ordenaci\u00f3 i Qualitat Farmac\u00e8utiques del Departament de Salut de la Generalitat de Catalunya, que va participar ahir a la <a href=\"http:\/\/www.fefac.cat\/intranet\/noticies\/_userfiles\/files\/Confer%E8ncies\/Convocatoria-jornada-sector-farmacias.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jornada del Sector Farm\u00e0cies organitzada per Bufet Escura i FEFAC a Barcelona<\/strong>.<\/a><\/p>\n\n\n\n<p>Fer servir descomptes com a reclam publicitari per a la venda de medicaments \u00e9s una de les principals<strong> incid\u00e8ncies relacionades amb la venda a dist\u00e0ncia de llocs web<\/strong>, segons va assegurar Rabanal. El cap de la Secci\u00f3 de Vigil\u00e0ncia va dir que si es detecta aquesta incid\u00e8ncia, <strong>s\u2019envia una comunicaci\u00f3 a la farm\u00e0cia perqu\u00e8 reguli la situaci\u00f3.<\/strong> Si no es fa, s\u2019obre un <strong>expedient sancionador.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest divendres, 23 de novembre, se celebra el Black Friday, una jornada durant la qual els comer\u00e7os ofereixen descomptes en establiments f\u00edsics i online i centenars de persones tracten d\u2019aconseguir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,293,474,11,12,13,14,15],"tags":[458,590,644,887,908,1079,1127],"class_list":["post-9348","post","type-post","status-publish","format-standard","hentry","category-general","category-gestio","category-eines-digitals-per-a-la-farmacia","category-fefac","category-afb","category-afet","category-afell","category-agfe","tag-dermocosmetica","tag-descomptes","tag-marketing","tag-black-friday","tag-vendes","tag-dies-mundials","tag-farmacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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